Samsung Electronics spearheaded in-depth conversations about the Galaxy S25 series’ cutting-edge camera capabilities and human-centric AI experiences at the Mobile World Congress (MWC) 2025 in Barcelona.
Samsung held the S25 Camera Briefing on March 3 as part of its AI Tech event, which began on March 3. The session demonstrated the Galaxy S25 series’ potent photography capabilities and AI-powered editing tools, which let users take flawless pictures anywhere, at any time.
Joshua Cho, Executive Vice President and Head of Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics, said the Galaxy S25 series “revolutionizes the paradigm of mobile photography.”
“By integrating AI-powered image processing technology with the latest camera advancements, anyone can effortlessly create high-quality visual content”, he added.
With its 50MP ultra-wide camera sensor and AI remosaic technology, the Galaxy S25 Ultra enables users to take high-resolution pictures from any distance. A more dynamic and detailed photographic experience is provided by AI-based multi-frame processing (MFP), which automatically adjusts image quality depending on the distance and shooting environment while accurately differentiating between moving and stationary subjects. Furthermore, generative editing tools and AI filters make it simple to produce visually stunning, high-quality footage.
At a Galaxy AI Tech Forum session on March 4 called “Human-Centric AI for a True AI Companion: Overcoming Barriers and What is Next,” panelists discussed the direction of mobile AI.
Dr. Chris Brauer, Director of Innovation at the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry, along with Patrick Chomet, Executive Vice President at Samsung Electronics, Christopher Patrick, Senior Vice President and General Manager of Mobile Handsets at Qualcomm, and moderator Ben Wood, Chief Analyst and Chief Marketing Officer at CCS Insight, talked about human-centric AI, how mobile technology shapes consumers’ daily lives, and the main obstacles to AI adoption.
“Millions of users are already experiencing Galaxy AI on their devices.
The Galaxy S25 series harnesses multimodal AI-based agent experiences to elevate personalization to new heights. However, there is still work to be done to understand what consumers need from AI to make it a truly meaningful part of their everyday lives.
“While AI technology becomes faster, more powerful and more capable, we’re evolving too — as people and as consumers. Neither exists in a vacuum, and our role is to ensure that Galaxy AI evolves alongside our users to empower them without overwhelming or leaving them behind”, said Chomet.
Despite the rise in AI adoption, the panelist identified three key global barriers — lack of confidence in using AI, privacy concerns and doubts about its practical benefits.
While barriers to AI adoption undeniably exist, there are also clear drivers motivating those who use or are willing to use AI. Nearly half of users cite productivity as a key factor, recognizing AI’s potential to streamline tasks and boost efficiency.
Additionally, 40% are drawn to AI for creative pursuits, while about a quarter of users believe it will foster new social connections. Building trust and confidence in these benefits will be essential to helping users view AI as a tool for empowerment.
Data privacy remains a top priority with Samsung, and there is a significant advancements in enabling advanced AI processing entirely on the device.
Human-centric AI is the cornerstone of Galaxy AI. At the center of every new feature or experience is one thing — the user, according to Chomet, reaffirming Samsung’s commitment to a user-centric approach. The goal is to create an experience that feels second nature to users. They shouldn’t need to be technical experts to access all Galaxy AI has to offer.
The S25 Camera Briefing and Galaxy AI Tech Forum at MWC 2025 provided a glimpse into the next-generation mobile experiences powered by the Galaxy S25 series.
Samsung is shaping a future where mobile devices transcend functionality, becoming intelligent companions that enhance how users create, connect and engage with the world.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
