At the Chartered Institute of Marketing Ghana (CIMG) Customer Satisfaction Survey Index Report Launch and Awards Night, the Agricultural Development Bank (ADB) PLC received several 5-Star ratings for its excellent customer service.
The event took place at the Coconut Groove Hotel in Accra on September 27, 2024.
The Bank’s introduction of a two-year customer care and service quality strategy in 2023 is directly responsible for the recognition.
The bank received five-star ratings in: Customer Satisfaction – Consumer Banking; Customer Satisfaction – Business Banking; Service Quality – Consumer Banking; and Service Quality -Business Banking.
In addition, ADB was awarded First Runner-Up in Business Banking Service Quality.
With a score of 94.0% in Business Banking Service Quality, the bank clearly demonstrates its strategic commitment to putting customer service at the center of its operations.
The bank’s Managing Director (MD), Alhaji Alhassan Yakubu-Tali, dedicated the awards to the bank’s customers for their ongoing support and loyalty to the ADB brand.
ADB also excelled in the Consumer Banking category with a satisfaction score of 91.8%, placing it among the leading banks in this highly competitive banking sector.
“These accolades underscore our relentless efforts in deepening service experience culture in order to constantly meet and exceed customer expectations across our channels. We remain committed to innovative service delivery across all channels and particularly in the areas of digital banking, to ensure that our customers constantly receive the best banking experience,” the Managing Director (MD), Alhaji Alhassan Yakubu-Tali expressed after receiving the awards.
The dedication of the Board, Management, and Staff to altering the narrative is demonstrated by ADB’s excellent performance at the GH-CSI Awards.
The Bank’s strategic focus on its customers is an ongoing enhancement of its capacity to meet the ever-changing requirements of its customers and the general public.
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ADB is still one of the best banks in Ghana, setting standards for innovation and excellence in the banking sector by investing more in digital banking and improving service efficiency.
ADB is a trusted and dependable choice for both individual and business clients due to its adaptability and capacity for improvement in the face of rising customer expectations.
The Chartered Institute of Marketing, Ghana (CIMG) is in charge of the GH-CSI report, which is a comprehensive analysis of Ghana’s universal banks’ service quality, customer satisfaction, and loyalty.
