Sneaker and clothing maker Adidas has reviewed its relationship with rapper Kanye West. Kanye collaborated with Adidas in 2013 to manufacture and distribute items from his Kanye’s Yeezy clothing line.
However, Kanye has lately, been openly condemn the organization and its CEO, blaming the Sports apparel brand for not giving him enough command over the line and thinks they were replicating his ideas.
“After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period,” the company said in a statement.
The organization says the partnership with Yeezy is perhaps one of the best throughout the entire existence of the industry.
“We also recognize that all successful partnerships are rooted in mutual respect and shared values,” the company said.
Kanye has been Adidas’ most significant partner around the world. And as indicated by them, they have an excellent relationship with the rapper.
“We are proud of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it,” adidas said.
Last month, West terminated his partnership with retailer Gap.
West’s sneaker and apparel business with Adidas AG and Gap, was recently valued at between $3.2 billion and $4.7 billion by UBS Group AG, according to a private document reviewed by Bloomberg.