Advertisers Are Pulling Out From X (Twitter) Over Antisemitism Concerns

Several advertisers have voiced worry that their advertisements are showing up close to Pro-Nazi content on X previously known as Twitter. The advertisers are also escaping the social media platform over worries about their ads appearing next to hate speech on the webpage.

Billionaire owner Elon Musk has also added tensions with his own posts supporting a racist paranoid notion.

Some organizations including IBM said it quit advertising on X after a report said its ads were showing up close by material commending Nazis – a new setback as the platform attempts to win back enormous brands and their advertising revenue, X’s main source of income.

A liberal advocacy group Media Matters has also reported that ads from Apple, Oracle, NBCUniversal’s Bravo network and Comcast also were placed next to antisemitic material on X.

As a result, IBM–a company that does not entertain hate speech and discrimination have immediately suspended all advertising on X while they investigate this entirely unacceptable situation.

The European Union’s executive branch also said it is pausing advertising on X and other social media platforms, in part because of a surge in hate speech.

Disney, Lionsgate, and Paramount Global also said they were suspending or pausing advertising on X.

Musk sparked outcry this week with his own tweets responding to a user who accused Jews of hating white people and professing indifference to antisemitism. “You have said the actual truth,” Musk tweeted.

Musk has faced accusations of tolerating antisemitic messages on the platform since purchasing it last year, and the content on X has gained increased scrutiny since the war between Israel and Hamas began.

“We condemn this abhorrent promotion of Antisemitic and racist hate in the strongest terms, which runs against our core values as Americans,” White House spokesperson Andrew Bates said Friday in response to Musk’s tweet.

X, formerly Twitter Is Coming Up With New Subscription Tiers

X CEO Linda Yaccarino said X’s “point of view has always been very clear that discrimination by everyone should STOP across the board”.

“I think that’s something we can and should all agree on,” she tweeted Thursday.

Yaccarino, a former NBCUniversal executive, was hired by Musk to rebuild ties with advertisers who fled after he took over, concerned that his easing of content restrictions was allowing hateful and toxic speech to flourish and that would harm their brands.

“When it comes to this platform – X has also been extremely clear about our efforts to combat antisemitism and discrimination. There’s no place for it anywhere in the world – it’s ugly and wrong. Full stop,” Yaccarino said.

The accounts that Media Matters found posting antisemitic material will no longer be monetisable and the specific posts will be labelled “sensitive media,” according to a statement from X. Still, Musk decried Media Matters as “an evil organisation”.

The head of the Anti-Defamation League also hit back at Musk’s tweets this week, in the latest clash between the prominent Jewish civil-rights organisation and the billionaire businessman.

“At a time when antisemitism is exploding in America and surging around the world, it is indisputably dangerous to use one’s influence to validate and promote antisemitic theories,” ADL CEO Jonathan Greenblatt said on X.

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