Africa Needs A Better Media Coverage Not Unjustifiable And Unequal Stories

The President of the African Development Bank Group, Dr Akinwumi Adesina, has delivered a passionate appeal for more balanced media coverage for Africa and its turn of events, noticing it was basic for changing bad stories.

Adesina said this in a keynote speech to the All Africa’s Media summit in Nairobi, attended by nearly 300 participants from across the continent. He lauded the significant role the media plays in reinforcing a vote based system (democracy) and propelling inclusivity.

The Bank’s President said there were numerous positive developments in Africa, but the continent keeps on enduring distortions which undermine its economic progress and investment potential.

“Despite the significant progress within our continent, the prevailing media narrative often focuses on negative stereotypes, overlooking the substantial advancements and resilience Africa demonstrates,” he said.

Adesina said there was plenty of positive news to report about and highlighted the continent’s economic resilience regional and amid global challenges. He expressed that in 2023, Africa’s development rate outperformed the global average, with 11 African countries positioned among the world’s fastest developing economies.

Adesina referred to a 2021 Africa ‘No Filter Report’, which uncovered critical adherence to obsolete and negative platitudes in media reports about Africa.

“It’s time for change,” he declared. “We must reshape the narrative about Africa to reflect its true spirit and potential.”

He emphasised the critical nature of information and its ability to have a profound negative impact on development and investor perceptions even though an in-depth investigation by Moody’s Analytics had shown the continent was much less of a risk than many other continents.

“We must promote a balanced view that highlights both the challenges and the many successes of Africa. It’s about changing perceptions and showcasing Africa as a continent rich with opportunity and innovation.”

The Bank Group President also spoke about the challenges and transformations within the media sector, highlighting the impact of digital technology.

“The media landscape has dramatically shifted with the rise of the internet and mobile technology, leading to a proliferation of digital platforms. While this has democratised information, it has also complicated issues, the distinction between fact and fiction can become blurred.”

To counter unjustifiable and unequal stories, Adesina urged the creation of a powerful, globally respected African media and proposed strategic collaborations among regional financial institutions to support this cause, emphasising the need for media to act as a catalyst for development.

“We need to celebrate and promote the continent’s successes, turning the tide against the longstanding stereotypes that have clouded the global view of Africa… What you call yourself, is the name others will subscribe to you.”

“For as long as we continually denigrate ourselves and play into the hands of those who control the narrative about Africa, we will be stuck with a label that does not belong to us,” he concluded.

The President highlighted the African Development Bank’s own successes which included maintaining a AAA credit rating and launching groundbreaking financial initiatives that have earned it respect as an innovative and successful multilateral development bank.

“We have proven that Africa can lead with innovation and strength in the global financial landscape,” the President remarked. “Yet, these achievements receive minimal attention compared to the persistent focus on Africa’s challenges.”

Adesina added that just one month ago, the Bank launched a landmark $750 million hybrid capital instrument, again with a Triple A rating, which was oversubscribed eight times. He described this as a huge “testament to the confidence and trust in Africa’s burgeoning financial capabilities.”

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He pledged that the African Development Bank remained committed to supporting initiatives that would help the media present a more balanced and progressive portrayal of Africa and support its economic development.

In a discussion with Julie Gichuru of the Mastercard Foundation after his address, Adesina said,

“We cannot industrialise in the dark, we cannot develop in the dark. Our kids cannot be competitive in a world of darkness.”

In a discussion with Julie Gichuru of the Mastercard Foundation after his address, Adesina said Africa was blessed with energy sources, but millions remained without electricity.

“This must change. We cannot industrialise in the dark, we cannot develop in the dark. Our children cannot be competitive in a world of darkness,” he concluded.

Credit: AfDB