Apple Opens Its Official WorldCenter In Downton Miami

On Friday, January 24, Apple formally opened its WorldCenter in downtown Miami. The new store has an industry-leading environmental store design and provides customers with the entire product lineup.

Customers can now find and purchase their preferred Apple products at this new location. By utilizing Apple Trade In, carrier activation, and customized setup, customers can easily and conveniently upgrade to the iPhone 16 at Apple Miami Worldcenter, which is situated in the bustling Miami district.

At this specially created space where everyone is welcome, the incredible Apple employees are ready to provide outstanding support, assisting users in discovering the newest Apple Intelligence features and learning about new products through initiatives like Today at Apple.

With Apple Miami Worldcenter in downtown Miami, the company is excited to capture the energy of Miami, a city with its own history, culture, and way of life, according to Deirdre O’Brien, senior vice president of Retail and People at Apple.

With an amazing array of in-store events, this new store celebrates the city’s inventiveness while embodying Apple values in every little detail.

Now, customers can get their first experience of Apple Vision Pro at the demo area in Apple Miami Worldcenter. Designed with Accessibility and the Environment in Mind Created from the ground up to reflect Apple’s values, Apple Miami Worldcenter is built with the environment in mind using a regionally sourced mass timber structure and other low-carbon materials, which significantly reduced the carbon intensity of its construction.

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The Apple Miami Worldcenter operates entirely on renewable energy and is carbon neutral, just like all of Apple’s facilities. The biophilic design of Apple Miami Worldcenter connects patrons to the lovely green areas on the roof and surrounding the store.
The biophilic design of Apple Miami Worldcenter also serves to draw customers’ attention to the lovely green areas that encircle the store.

The grounds, which are awash with plants and flora inspired by Miami’s multicultural Latin American influence, greet guests and the local community as they enter. The new store, which is focused on universal design principles and features a range of table and seating heights for product discovery and support, as well as access routes that provide wheelchair users with additional space, is part of Apple’s dedication to accessibility.

For shoppers who use hearing aids, the store offers a portable hearing loop that can be used anywhere. And at the Today at Apple table, an assistive listening loop gives them the chance to tune in to the session, offering a more accessible customer experience. The new store offers the first dedicated Apple Pickup area in Miami, making it easier than ever for customers to buy online and collect their orders in-store at a time that’s convenient for them.

Apple Miami Worldcenter is the first Apple Store in the city to feature a dedicated Apple Pickup area, making it easier than ever for customers to buy online and pick up their orders at a time that’s convenient for them. With the opening of the center, customers can now attend a ‘Made for Business’ community event in partnership with Influur to connect with the in-store Business team and engage in hands-on learning and expand their use of Apple’s tools across iPhone, iPad, and Mac.

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Apple Miami Worldcenter is Apple’s 10th store in Miami, and is part of Apple’s growing presence in Miami and across the region. In addition to the nearly 2,000 Apple team members across South Florida, Apple also has deep community connections through its social initiatives work, bringing educational and workforce opportunities to learners of all ages, including through a partnership with Miami Dade College.