Apple’s New iPhone 15 ‘Arrives’. Here’s What To Know

Apple is holding its most significant launch event of the year on Tuesday September 12 at its central command in Cupertino, California, where it’s anticipated to launch new hardware, including the iPhone 15 and Apple Watch models.

Apple hopes that the new iPhones will break a slump in sales, ward off new competition from Huawei, and convince Android phone owners to switch.

To launch the products, the company will present a prerecorded video with executives that will be streamed on YouTube and Apple’s website.

Apple’s launches are significant for the organization and build publicity for the products and set up for a promoting rush heading into the December quarter, which is the organization’s biggest sales time of the year.

Apple’s launch video from last year has been watched by 31 million people on YouTube, indicating that customers still prefer to receive information directly from the company.

In addition, Apple unveiled its upcoming Vision Pro virtual reality headset in June, with a 2024 release date in mind. The organization could give a report on its endeavors to draw in developere, but more insights regarding that product are reasonable not to be released until the following year.

Due to the fact that Apple typically prefers to host their own events, new unveilings of Apple’s iPad and Macintosh products are unlikely to occur on Tuesday. Last year, Macintosh declared new iPads through an official statement.

The tagline “Wonderlust” appears on the invitations for this year’s launch, but taglines do not always indicate what the company will be announcing.

Apple is expected to release four new iPhone models, proceeding with the example that has been set up in 2020. Assuming Apple keeps its naming pattern, the current year’s models will share the iPhone 15 brand.

Apple is likely to release two sizes of middle-range iPhones, one with a 6.1-inch screen and one with a 6.7-inch screen, as well as two sizes of higher end “Pro” phones with titanium casing and better cameras, according to Bloomberg reports.

A USB-C charging port, which is expected to replace Apple’s proprietary Lightning port, which was introduced in 2012 as the iPhone charger “for the next decade,” is expected to be the biggest change this year.

A USB-C charging port on iPhones will match the equivalent charging port on Android telephones, more up to date PCs, iPads, remote earphones and different devices.

New European regulations requiring a single charging port are driving the shift. While Apple is unlikely to mention that the modification was required by a new law, it is likely to emphasize the benefits for users, such as faster charging and convenience. Additionally, it might give the port an exclusive Apple marketing name.

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According to Greg Joswiak, Apple’s senior vice president of worldwide marketing, the company will “comply” with a regulation from the European Union that requires electronic devices to be equipped with USB-C charging.

As a result, Apple’s iPhones, which currently support its proprietary Lightning charging standard, will need to be updated to support USB-C. Additionally, the new Pro models may get a titanium casing instead of the stainless steel used in previous models.

Because titanium weighs less than steel, the phones weigh less overall. The Apple logo has what appears to be a titanium finish on the invitations for the events.

The “dynamic island,” or a cutout that holds the phone’s facial recognition cameras toward the top of the screen, could be added to lower-end phones, which are expected to be called simply the iPhone 15.

The undulating window, which can display real-time updates such as how far away an Uber is or what is playing on the music app, replaced Apple’s “notch” on the Pro models from the previous year. The quiet switch, which has been available on iPhones for more than 10 years, could acquire new capabilities as an adaptable “activity button.”

Additionally, Apple is likely to emphasize camera and chip enhancements as justifications for the upgrade. The larger Pro, the largest and most expensive iPhone model, may get a new lens that can zoom twice as far as the iPhone 14 Pro’s 3x zoom lens.

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Last year, Apple released the Apple Watch Series 8 and another top of the line titanium model called the Ultra in September.

Both are likely to get new versions this year, though Apple Watches rarely see as many significant updates as iPhones do. Since 2018, Apple’s mainstream watches have been the same size and shape.

The organization is probably going to redesign the chip inside the new watches, as well as update its health sensors, as per experts. That said, Apple might save greater changes for the gadget’s 10th anniversary one year from now.

Apple offers a number of accessories with Lightning connectors, including Beats headphones, some AirPod models, mice, and keyboards.

AirPods Pro will get a new feature that doesn’t need new hardware called Adaptive Audio. It uses machine learning and software to intelligently turn down the volume and noise canceling so users can be aware of their immediate surroundings.

Apple will probably update its partners to work with USB-C, but the updated extras may not be talked about on Tuesday, or could be released later.