According to TikTok, music discovery starts on TikTok, and so everyday the creative community champions its favourite artists and sounds to success, which is the reason they are introducing the–Artist Account– to unlock considerably more deeper discoverability on the video platform.
The Artist Account is a toolbox of features and promotional tools developed to forge a closer relationship between artist and fan on TikTok. The Artist Account, which is now available to every musician or artist who has released music, is where fans can learn more about your music, the creative process, and the latest releases.
With the introduction of the Artist Account, TikTok will further empower artists by providing them with the tools they need to reach new heights on TikTok. They are observing how new features like ‘Add to Music App‘ can deepen engagement and provide fans with unique opportunities to meaningfully connect with their favorite artists, driving music discovery on the platform.”
Upon activation, artists gain access to a suite of resources within the Artist Account, including:
It’s the simplest way to identify yourself as an artist on TikTok. This tag, which will sit underneath your account name, will signify to the community and potential new fans that you are an artist. You’ll need four songs uploaded to be eligible for the tag.
This tool ensures that new music releases receive the attention it deserves, amplifying their reach and impact on the platform. The feature allows artists to highlight a new track for up to 14 days before release, and for 30 days after release.
The tag also highlights a New Release on discovery pages of catalogue sounds, allowing artists to drive further discovery of new music. This feature was first trialled in the summer by BTS, who capitalised on the feature to promote their single ‘Take Two’, so we’re excited to see the feature being rolled out for TikTok’s Artist account.
“The new artist features have helped me to connect to fans in different ways. I find that each of my songs connect with people differently on TikTok, so being able to highlight new releases makes it easier for me to introduce my newer songs to people who have followed me over the years, or who have followed me after hearing a particular song.” – Cat Burns
The Music Tab will curate your catalogue for fans to easily access and discover your music on TikTok. This feature will also ensure new music is automatically added, making it easier for fans to engage seamlessly with the song.
The ‘By Artist’ feature enhances visibility by allowing an artist to pin a preferred post to the top of the discovery page, driving awareness to your favourite TikTok video, whether it’s hyping a new release or trending clip.
Behind the Song:
‘Behind the Song’ enables artists to share the stories and inspirations behind their songs, fostering a deeper connection with fans. This product feature has already proved hugely popular, with artists like Cat Burns, Fred again.. & RAYE all jumping on board to share the stories behind some of their biggest successes.
‘Behind the Song’ has really helped many artists connect with their core fans, and also helped others to tie everything together and make clear what they were thinking and feeling at the time they wrote songs.
Go on TikTok and activate your Artist Account to explore these features.