Barcelona’s New Museum And The Cultural Collaboration

The Barça Exhibition hall and its leisure and cultural activities are all the more now open for groups through a joint effort understanding between the Club and Apropa Cultura.

Officially concurred in May 2022, it has now worked out as expected with the addition of the FC Barcelona museum at reduced entry prices among the available activities.

The activities can be accessed by means of the site of the comprehensive organization, which unites agents and institutions from the universe of culture.

Thusly, groups at risk of exclusion, with disabilities, or social service institutions that work to make culture more accessible, and who are interested in enjoying the Barça cultural experience, can make a booking via a form in the Apropa Cultura website.

The Museum or the Barça Historical center is one of the most visited in Catalonia, and across Spain in general. It has worldwide interest for individuals, fans and sightseers, and through this drive, the Club is guaranteeing it is accessible to everybody.

In this sense, the collaboration with the Apropa Cultura program is important for FC Barcelona’s obligation to everybody having the chance to partake in a 100 percent Barça experience.

Besides, as a feature of the collaboration agreement framework, Apropa Cultura professionals have given training courses to the entire Museum and Barcelona Supporter Services Office staff with the aim of providing better understanding of the realities and challenges these groups face, in order to offer them the best possible service.

Apropa Cultura has also furnished FC Barcelona with an online training agenda about accessibility and variety for the whole Club staff.

Apropa Cultura is a comprehensive organization that brings cultural promoters, theatres, auditoriums, festivals, and museums together with social service institutions to make culture open to individuals, who because of their own or health conditions, find going to cultural activities a burden.

From 2013, it extended to museums and cultural centres, and it is supported both financially and through communication by the Government of Catalonia, Barcelona City Council, the Provincial Deputation of Barcelona, and the “la Caixa” Foundation. Over 130 theatres, auditoriums, festivals and museums throughout Catalonia currently participate.

Coinciding with the final Liga game of the 2021/22 season at Camp Nou, the agreement was officially signed between the Club and Apropa Cultura on May 22.

The act involved Sonia Gainza, programme director, and Clàudia Torner, project coordinator, who both joined president Joan Laporta in the President Suñol box to share their satisfaction with the Club’s involvement with this project.

They were also accompanied by Jordi Penas, the Club’s Museum director, and Maite Laporta, manager of FC Barcelona’s Diversity, Equality and Inclusion department.

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Monday September 26 saw the Apropa Cultura initiative recognised at the fifth edition of the ‘Fair Saturday’ awards, created with the aim of recognising initiatives by inspirational people and organisations worldwide that have been shown to have a social impact through art and culture.

In particular, it was an event held at the Guggenheim Museum in Bilbao, and the institution was highlighted for contributing to improving the lives of people in vulnerable situations through culture.