
Rapper Kanye West’s wife, Bianca Censori, has taken a big stride in her career by starting her own business, Bianca Censori Inc. This launch, which is registered in California, represents her intention to create a stand-alone brand apart from her affiliation with Kanye West’s Yeezy label.
With its headquarters in Alphington, a Melbourne suburb where her parents live, the business is also registered in Australia under her full name. Bianca is the company’s secretary and CEO, while Kanye West is named as a director, suggesting that he is still involved in her commercial ventures.
Bianca’s new business venture may have something to do with the beauty sector, according to speculation. Meanwhile, Bianca Censori Inc. has named Hussein Lalani, best known for his cosmetics business Zensa, as its chief financial officer.
A possible partnership in the beauty industry is further suggested by Lalani’s ties to Bianca and Kanye, which include sharing a lavish West Hollywood home.
Personal challenges, including the rumored split from Kanye West earlier this year, have coincided with this trend. They might be trying to get back together, though, based on recent appearances in Spain.