Coca‑Cola Has A New Corporate Officer

Manuel Arroyo

The Board of Directors of The Coca‑Cola company announced on Wednesday December 6 the appointment of Manuel “Manolo” Arroyo as a executive Vice President of the organization, effective January 1, 2024. There are no progressions to Arroyo’s duties as global chief marketing officer, a position he has held since January 2020.

Arroyo will now be accountable for global category teams; Integrated Marketing Experience, including media, digital marketing, design, marketing assets, human insights and marketing performance; marketing operations and capabilities; and the marketing transformation office.

The board has additionally modified the titles for a few other officials who as of now hold selected roles. However, no job duties have changed. These title modifications will be reflected in executive biographies on the company’s website in January 2024.

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The company sells multiple billion-dollar brands across several beverage categories worldwide.

Their portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Their water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka.

Coca‑Cola’s juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. The company is constantly transforming their portfolio, from reducing sugarin their drinks to bringing innovative new products to market.

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As perhaps the biggest brand in the world, the company look to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across their value chain.

Together with their bottling partners, Coca‑Cola Company employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.

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