The Coca-Cola Company will give the Smithsonian’s National Museum of African American History and Culture (NMAAHC) a boost of one million dollars. Coca-Cola joins a group of business donors who are committed to expanding the reach and impact of the country’s largest and most comprehensive cultural destination devoted solely to the African American story.
The Museum opened in 2016 on the National Mall in Washington, D.C., and was established in 2003 as part of the Smithsonian Institution by an act of Congress. It covers nearly 400,000 square feet.
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Through curated exhibitions, educational programs, conservation research, and experiential displays, building has attracted more than 8.5 million visitors to discover the diversity and resilience of the African American experience. Admission is free and open to the general public.
In 2011, The Coca-Cola foundation — the organization’s global charitable giving arm — became an establishing contributor of NMAAHC with a $1.25 million award. The Coca-Cola Company will join Amazon, Google, Johnson & Johnson, Walgreens Boots Alliance, and other organizations with similar values by joining the Museum’s Corporate Leadership Council.
A member of Coca-Cola North America’s Black Equity Accountability Council, Sean Lee is Head of Customer Experience.
“As a purpose-driven company committed to diversity, equity and inclusion, we are proud to expand our support of the National Museum of African American History and Culture as it faces its next chapter of growth. We applaud the Museum’s contributions to preserving our cultural heritage by building awareness and understanding of African Americans’ seminal role in history, and to inspiring a future without barriers for all.”
Coca-Cola and The Smithsonian Institution enjoy a strong, multi-faceted partnership spanning more than four decades. Most recently, the company became a founding donor of the National Museum of the American Latino and a corporate founder of the Molina Family Latino Gallery.
