Twitter started rolling out changes to its platform for some users on Saturday November 5 in anticipation of the launch of its redone subscription service Twitter Blue.
Updates illustrated in the App Store affirmed that users will actually be able to buy Twitter Blue and get a blue mark for $7.99 each month.
The updates are listed as accessible for users in the U.S., Canada, Australia, the UK and New Zealand, as per the description in the Apple online store.
Esther Crawford, director of product management at the social media company, said in a series of tweets that the new version of the subscription service isn’t available for everyone yet, but a “small early group” may see updates to the platform.
“The new Blue isn’t live yet — the sprint to our launch continues but some folks may see us making updates because we are testing and pushing changes in real-time,” she wrote. “The Twitter team is legendary. New Blue… coming soon!”
Elon Musk, who became the new owner of Twitter on October 28, has spread out a progression of thoughts for a new user confirmation process for Twitter, which he purchased for $44 billion.
In a previous string of tweets, Musk criticized the current system, which gives a blue checkmark, or verification, to notable users like politicians, members of the press, executives and organizations. Historically, the checkmark has let readers know that the account is legitimate. Other social networks, like Meta’s Facebook and Instagram, have similar verification systems.
Musk said he plans to give “power to the people” by offering verification to anyone on the platform through Twitter Blue for $8 a month. He said subscribers will get priority in mentions, replies and search, receive half as many ads and will be able to tweet long videos and audio.
Those changes were affirmed Saturday in the updated Application Store posting. The updated change of the App also guaranteed Blue members “a better reading experience” and “early access to select new features.”
Musk said in a recent tweet that Twitter Blue will roll out worldwide once it is confirmed to be working in the initial set of countries.
The changes follow an earlier report from The Verge that said the Musk was considering charging as much as $19.99 per month for the subscription. Twitter employees working on the project were reportedly told they had until Nov. 7 to launch the feature, or risk being fired, according to the report.