Akwaaba Festival has officially been launched on Wednesday May 18 at the National Theatre in Accra, Ghana. The event is to advance Ghanaian cultural heritage through the show of textiles, music, food, drinks and accessories.
The launch was attended by different stakeholders in Ghana’s arts and culture industry. At the event, acts including Gyedu Blay Ambulley, a noticeable Ghanaian highlife performer; Joyce Akumaa Dongotey-Padi (prevalently known as Akumaa Mama Zimbi), a popular Ghanaian broadcast journalist; and Patricia Bani, an artist, were announced as the ambassadors of the festival.
The festival is supposed to help the economy by influencing and drawing in investors into the country by introducing local producers, content creators and Service providers with the amazing chance to show their creativity.
It will also support the government’s endeavors in patching up arts, culture and entertainment and help in the promotion of the tourism industry while growing confidence in made-in-Ghana products.
The festival will come off from Friday, August 4 to Sunday, August 6 this year at the National Theater.
The three-day festival will grandstand various parts of the Ghanaian culture, as well as the tourist sites in the country.
It will also give an opportunity to individuals to display their products to advance trade, exposure and connections.
Exhibitors will be furnished with tents at a fee to feature artworks, woodwork, antiquities, beads, drums, clothes, as well as food, drinks etc.
It will also feature performances of cultural groups, a fashion show dubbed “Wear Ghana Fashion show”, Highlife music performances and Miss Akwaaba ‘22 pageant show.
Meanwhile, the Technical Advisor, of Ghana Tourism Development Project of the Ministry of Tourism, Arts and Culture (MOTAC), Prof. Gabriel Eshun, said it was reasonable for the country to use on its standing as the second peaceful country in Africa to draw in investors.
As indicated by Prof. Eshun, Ghana needed to consciously and strategically carve out the components in a way that became a competitive edge to attract International Meetings, Conferences, Incentives and Exhibitions (MICE) and harness them towards economic transformation.
Ghana has the market for MICE which the Akwaaba falls under, and for that reason the travel industry service tries to coax out the significance of the festival to assist with situating Ghana as the most favored tourism destination in Africa.