After more than a decade of working on the Ghanaian and African scene, Sports Broadcast Journalist George Addo Jr. has joined the British Broadcasting Corporation (BBC).
George has worked for Ghana’s largest media conglomerate, Multimedia Group Limited, for the past ten years. He will try to use that experience to help the BBC become the best sports news platform in Africa and the world.
After Yaw Ampofo Ankrah and Ibrahim Sannie Daara, George is the third Ghanaian sports journalist to join the BBC to work in the United Kingdom.
George earned a bachelor’s degree in linguistics and psychology from the University of Ghana and a postgraduate certificate in sports marketing and communication from the Global School of Business – UK.
George has been obsessed with sports since he was a student. He was involved in the University of Ghana’s Sports for Development Program and conducted extensive research for the Ghana Universities Sports Association while he was a student there.
George rose to the position of Head of Sports at the campus radio station Radio Univers, where he oversaw the strategic coverage of two games played by the University of Ghana Sports Association that includes the World University Games and the West African Universities Games.
He was named Student Reporter of the Year in 2013 by his peers and the university community as a result of these enormous advancements.
George quickly adjusted to his new position at Joy FM, where he served as senior football commentator for nine years.
In this position, he provided world-class commentary on a number of major sporting events, including seven Ghana Premier League campaigns, five UEFA Champions League campaigns, three FIFA World Cup campaigns, and two European football championships.
George was nominated three times for the prestigious PAV Ansah Communications Award under the prestigious EMY Africa Awards scheme. The venerable Mirror newspaper rated George as one of the best English commentators Ghana has ever produced. George’s commentary on radio and television was crystal clear, distinct, and captivating.
In 2016, 2017, and 2018, he was authorized to cover three consecutive UEFA Champions League finals.
In 2021, Addo made some history by commentating for Joy FM from Wembley during the Euros final between England and Italy. He provided television commentary for Joy Prime during the same tournament, which had exclusive television rights to the games.
As an enthusiastic narrator, George used his creativity to create fantastic stories and highlights on the Ghanaian league, which positioned him for an honor from the Ghana Premier League Board for his critical advancement of the topflight in 2013 and 2014.
In addition, he was Joy FM’s chief athletics reporter, covering five major events, including the World Athletics Championships in London in 2017, the Indoor Athletics Championships in Birmingham in 2018, the Africa Athletics Championships in Asaba (Nigeria) in 2018, the World Athletics Championships in Doha in 2019, and the World Athletics Championships in Oregon in 2022.
George has interviewed a lot of notable people, including CAF President Patrice Motsepe, CEO of Borussia Dortmund Carsten Cramer, and Liverpool legends Ian Rush, Robbie Fowler, and John Barnes.
He has also spoken with the director of World Athletics, Lord Coe, and legendary football commentators Jim Beglin and Peter Drury, among others.
In addition, George has appeared on a number of the world’s most prominent and influential media outlets, such as SuperSport, talkSPORT, Newzroom Afrika, DW, and the BBC, where he currently resides.
His experience in communications saw him handed the role of media lead for Borussia Dortmund’s first official visit to Ghana and Africa, while he worked as the communications director for the Ghana Beach Soccer Association from 2013 to 2017.
He was also named Communications Director of the Coach Hene Sports Club in East Manchester last month.
George began his new role at the BBC in March, and has already slotted in as football reporter a number of times on the station’s Sports World radio show, which airs on weekends.
Despite being permanently based with the BBC now, the corporation’s status as partner station for the Multimedia Group in Ghana means Addo still does a few programs for multimedia on radio and TV.
However, his primary focus at the moment is to make an impact at BBC Quay House in Salford, where he now calls home.