
The President of the Ghana Football Association, Mr. Kurt Edwin Simeon-Okraku, has urged the Ghana Premier League (GPL) clubs to make use of new media as a means to generate more income.
As a means of digital mobilization, President Okraku advised all 18 Premier League clubs to specifically join YouTube in order to generate and increase revenue.
He encouraged them to invest heavily in content creation which will eventually yield monetary advantages for the first class teams through the YouTube platform.
He also urged them to reach and engage their fan bases more effectively; and furthermore take a gander at the useful manners by which their clubs could urgently support financially through personalized digital experiences for the supporters.
“In the past few days, I have had to think about how we can tell our stories better using very cost effective but reliable mediums. So I decided to conduct a research to know how our GPL clubs are making good use of new media platforms,” President Okraku stated in a Facebook post.
“We will find here (in his Facebook post) the results of my research. At the end ,we will all realise we have to do more than we are currently doing as clubs.”
“I looked at all our GPL clubs to see how many of them are making good use of new media platforms. Here, I looked at how many of our GPL clubs have developed the appetite to make money via the platform called YouTube.”
As at now, 11 Ghana Premier League Clubs are yet to exploit YouTube as a showcasing device to make more money.
A further nine (9) Ghana Premier League clubs have no YouTube accounts by any stretch of the imagination to underline the clubs’ inability to take advantage of this essential monetary asset and tool for revenue mobilisation.
“To my surprise, even though we all cry about the lack of money , it looks like we are unconcerned about using non-conventional ways to generate revenue.
“From our 18 GPL clubs, only 7 have very active YouTube accounts. We also discovered that 2 of our clubs are not actively using their Youtube accounts.
“Finally, as many as 9 of our GPL CLUBS DO NOT HAVE YouTube accounts at all.. In an era where we cry about scarcity in financial inflows, it’s imperative we make use of every available potential revenue stream.
“YouTube is a medium we can all harness, to not only tell our stories, but also to bring in money to take care of our daily operations.”
President Kurt Okraku urged the clubs to have a rude awakening and effectively take a look at using YouTube to upgrade their revenue.
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President Simeon-Okraku’s call is in accordance with the Ghana Football Association’s (GFA) mantra of touching off energy and creating wealth for all football clubs in Ghana.
Youtube is an essential social networking too which has the propensity to generate huge revenue for football clubs if harnessed through a well thought-out plan and investment in content creation.