In 2019, Ghana was the ‘light’ of the world, as huge number of people made a trip to the country to be a part of the profoundly promoted “Year Of Return Ghana”, which was launched in September 2018. In fact, several African Americans including celebrated characters from varying backgrounds was in Ghana to scan for their roots.
Ghana was the subject of conversation since the occasion was very efficient with other events occurring within the main tourism initiative (Year Of Return Ghana 2019).
A year on after the event, the Tourism, Arts and Culture Minister of Ghana, Barbara Oteng-Gyasi has unveiled the revenue earned during the occasion.
According to her, Ghana earned US$3.3 billion from the Year of Return event. The earnings were generated from accommodation, food, shopping, local transport and entertainment.
GHS6 million was, in any case, used for promoting the Year of Return crusade all through the country, with the normal consumption per traveler being $2,391.
Before the end of 2019, the international arrivals reached 1.13 million from 956,372 in the year 2018 which was 27% growth which was over the worldwide average of 5%. The average expenditure per traveler expanded from $2,708 in 2018 to $2,931 in 2019. The receipts credited to the travel industry is, in this manner, $3.312 billion.
The expanded number of explorers to Ghana emphatically impacted five sector industries such as airlines, hotels, tour operators, restaurants, and arts and craft dealers and some more.
The government of Ghana started the Year of Return, which was fundamentally centered around urging African diasporans to settle in Ghana and invest on the continent.