In the first three months of this year, 247,834 international tourists visited Ghana.
This represents a 45.19 percent increase over the 170,696 appearances for a similar period last year.
Even though this number is higher than the arrivals from the previous year, it is still below the record of 256,457 for the same time period in 2019, when the “Year of Return” was in effect.
According to the Ghana Tourism Authority (GTA), visitors from the United States of America, India, Nigeria, China, Britain, Germany, Liberia, and the Netherlands contributed to the surge.
Notwithstanding, some travel industry stakeholders have projected that the country would have the option to meet its 1.2 million tourist arrival target for 2023.
Information obtained from the Tourism Authority show vacillations in global tourist arrivals in the country between the first quarters of 2019 and 2023.
The number of tourists visiting Ghana decreased from 256,457 in 2019 to 212,788 in 2020 before further decreasing to 98,950 in 2021.
Also, the number of visits increased from 170,696 in 2022 to 247,834 in 2023, close to the level before the pandemic.
According to GTA, the country would keep on drawing in international visitors attributable to key mediations, strategies and policies being executed by the government.
In addition, Ghana has successfully doubled the number of tourists visiting the country over the previous year, according to the Authority. In addition, it is anticipated that the numbers will surpass the one million mark and even surpass the year’s goal of 1.2 million.
Marketing promotions and initiatives such as Year of Return, Beyond the Return, Destination Ghana, among other programmes, have made a positive impact for the country.
Meanwhile, Ghana has been positioned as the home for diasporans looking to visit and do business within the African continent.
International arrivals increased by 46.73 percent year-over-year in 2022, going from 623,523 in 2021 to 914,892 in 2022.
As a result, the country made over $2.5 billion from tourism and spending that went along with it, an exponential increase of more than 107%.
Ghana’s arrivals recovery stood at 81 per cent from the pre-pandemic levels, and was significantly higher than the African average and around the same recovery levels as the European markets.
According to the GTA, Ghana’s recovery rate was significantly higher than the 61% recovery rate for the entire continent.
The tourism industry worldwide had recovered significantly from the pandemic over the past year and had shown remarkable resilience.
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