A new research has revealed that, Global tourism is experiencing an incredible recovery in 2024, following the pandemic’s significant impact.
By the end of 2023, international tourism had returned to 88% of pre-pandemic levels, with over 1.3 billion international arrivals, driven by pent-up demand and improved air connectivity.
It is expected that international tourism will fully reach or surpass pre-pandemic levels in 2025, with a projected growth of 2% above 2019 figures.
This recovery is particularly strong in the Middle East, Europe, and Africa, while Asia, especially North-East Asia, is still lagging behind but is poised for further recovery this year, according to UNWTO.
Key trends shaping 2024 include a growing demand for personalized travel experiences, with travelers seeking customized itineraries that focus on niche interests like wellness, culture, and immersive local experiences.
Advances in AI and digital technologies are also transforming how travel companies engage with customers, providing more tailored and interactive experiences.
However, the pace of recovery remains sensitive to geopolitical and economic factors, including the reopening of markets like China, which will play a key role in boosting global tourism.
The Middle East leads the charge with international arrivals exceeding pre-pandemic figures by 36%, thanks to strong performances from countries like Saudi Arabia and Qatar.
Europe, the world’s largest tourist region, has also seen recovery, surpassing its pre-pandemic levels by 1%.
In Africa, tourism grew by 5% compared to pre-pandemic figures, while in Asia and the Pacific, the recovery reached 82% of pre-pandemic levels, with momentum expected to build further due to the reopening of major markets like China.
Countries like Albania, Serbia, Tanzania, and Guatemala have emerged as standout performers, with some seeing tourist arrivals increase by over 40% compared to pre-pandemic levels.
Saudi Arabia and Qatar, in particular, saw tourist inflows surge by 98% and 177%, respectively, compared to 2019, marking the most significant increases globally.
This recovery is driven by strong pent-up demand, improved air connectivity, and strategic investments in tourism infrastructure by various countries.
The global tourism industry is expected to fully recover and even surpass pre-pandemic levels by the end of 2024.
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