GTA And VISA’s Special Tourism Digital Payment Is Here!

Earlier this year, the Ghana Tourism Authority (GTA) and Visa announced a strategic collaboration that will see the world leader in digital payments become an official payment partner at national tourism sites under GTA’s control, including all GTA-hosted events.

Following this agreement, Visa will act as one of the acknowledged forms of payment by patrons at some specific tourist sites throughout Ghana including the Kintampo Waterfalls, Tafi Atome Monkey Sanctuary, the Bunso Eco park, Tetteh Quarshie Cocoa Farm, Assin Manso, Anomabo Memorial Garden of Return, Bonwire Kente Museum, and several other tourist locations in the country.

This organization embraces the call for entry for “December In GH” 2023. This unique program is intended to make Ghana a top travel destination over holiday periods and then some more.

The Ghana Tourism Authority, have been searching for ways to adopt digital innovation to make it simple for travelers and to help transform the economy in several ways.

The decision to partner with Visa aims to drive GTA’s financial inclusion agenda while making payments at the various tourist sites and events safer, easier, and more convenient. Travellers and tourists will avoid the trouble of carrying cash by using their Visa cards.

Ghana is becoming increasingly renowned as a global cultural destination with the onset of cultural events and activities under the “December in GH” brand and amazing tourist sites and attractions.

According to Adoma Owusu, the Country Chief of Visa Ghana, they remain unflinching in their journey to change the manner in which Ghanaians pay and get compensated by offering them the most reliable and dependable payment system.

“We are excited about our partnership with GTA as we know most people have a lot of plans lined up to enjoy Ghana. We are happy to be their payment enabler”.

GTA is also on course to offer discounts and incentives to those who purchase tickets with visa cards. This is on a rolling basis.

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Digital payments have been demonstrated to be a robust and incredibly adaptable solution for the travel and tourism industry.

The partnership with Visa will help to improve domestic revenue collection as shown by the electronic payment system pilot programme that the Ministry of Tourism, Arts, and Culture launched in 2019, which led to a significant increase in revenue.

Ghana is expecting a considerable number of guests into the country in December 2023 with a few exercises arranged including shows, design shows, conventional comprehensive developments, and significantly more.

Visa:

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Their mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. The company believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement.