Seventy five years ago, Italian luxury fashion brand Gucci brought bamboo into a top handle sack that would become a notable silhouette of Gucci.
In celebration of this pivotal commemoration, the House has made a short film named ‘Kaguya by Gucci’ which is inspired by an old Japanese story called ‘Taketori Monogatari’ (The Tale of the Bamboo Cutter), shipped into the present through a contemporary retelling featuring Hikari Mitsushima, Aoi Yamada, and Eita Nagayama alongside the Gucci Bamboo 1947 and Gucci Diana Beloved lines.
Written by an obscure author in the late ninth or mid tenth century, the ‘Story of the Bamboo Cutter,’ otherwise called ‘Taketori Monogatari’ is quite possibly of the oldest enduring fictitious work.
Presenting the story through a contemporary lens, Makoto Nagahisa stages the plot of finding oneself, along with true love, in a Tokyo betwixt and between reality and a dream.
Set to an original song composed by Keiichiro Shibuya, the story begins in the night of a full moon. Walking aimlessly through the streets of Tokyo, Okina, a bamboo cutter in the original story played by dancer and performer Aoi Yamada, eventually arrives at a bamboo forest where she finds the protagonist, Princess Kaguya played by actress Hikari Mitsushima.
The two instantly feel a connection, and set off for the neon lights of Tokyo. In a nightclub, the two confirm their bond, while Mikado, the Emperor, played by actor Eita Nagayama, fell in love with Princess Kaguya at first sight, and takes her hand.
Once more in any case, Kaguya and Okina look for one another to oppose thier destiny, before the princess is pulled back to the moon when the sorcery hour-light of day break shows up.
All through the account, the House’s Gucci Bamboo 1947 and Gucci Diana sacks show up in the modern Japanese setting as past meets present.
Both defined by a bamboo top-handle—an emblematic element introduced in 1947 by founder Guccio Gucci and Florentine artisans—the bags represent a reiteration of heritage and an iteration of the Creative Director’s own legacy within the House’s Beloved lines, a theme echoed through the reimagined folklore of ‘Kaguya by Gucci.’