Master P and Snoop Dogg are alleging that Wallmart and Post Foods have “collaborated to prevent” the Snoop Cereal “from reaching consumers.” For this reasons the team is filing a suit against these two companies.
The complaint was filed on Tuesday, February 6, 2024 where the protest claimed that Post “in no way wanted to treat” the cereal as an equivalent to other brands. Walmart put away these cereal boxes for a really long time and never made it accessible to people at the right time, the claim said.
Meanwhile, Calvin Broadus or Snoop Dogg and Percy Miller or Master P are being represented by Civil rights attorney-Ben Crump.
Ben Crump said the following about the case:
“This case shines a light on the steep challenges faced by minority-owned businesses in securing fair opportunities in the marketplace. The actions by Post Foods and Walmart demonstrate cynical disregard and exploitation of minority entrepreneurs in the business world. If this is how celebrities like Snoop Dogg and Master P are treated by corporate America, just imagine how lesser known Black entrepreneurs and small business owners are treated by powerful corporations.”
A statement gotten from Walmart representatives on Feb 8, 2024-Thursday stated that the company values their relationships with their suppliers, and they have a strong history of supporting entrepreneurs.
The spokesperson also added,
“Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few,” and also confirmed that “We will respond as appropriate with the Court once we are served with the complaint.”
People also responded on the issue saying, their organization saying:
“We were excited to partner with Broadus Foods and we made substantial investments in the business” and that it was “similarly disheartened that purchaser request didn’t measure up to assumptions.”
According to the lawsuit, everyone can afford ‘Snoop Cereal’. It include two brands- Snoop Cereal and Momma Snoop.