How To Use Instagram Reels To Attract More Audience

Instagram Reels permits you to create and share TikTok-like videos of as long as 60-seconds.

Not at all like Instagram Stories, Reels are featured forever on your Instagram profile and don’t vanish after 24 hours.

Reels shares a considerable lot of similar features as TikTok, which is assisting Instagram with what is now the fastest growing social media App.

Dissimilar to TikTok, which is an independent application, Reels is incorporated into the Instagram application you currently use.

With Instagram Reels you can:

Create and share 60-second videos.

Add your own audio to videos, or choose a song from a catalog of licensed music.

Grab original audio from other videos and add it to your video.

Create reaction videos to content from other users.

Reels are featured in the Instagram Explore tab, which gives you a chance to reach a wider audience of people that aren’t already following you.

There’s potential to gain significant exposure if your Reel goes viral and becomes “Featured” content in the Explore section.

Here’s more about how to create and share Reels.

1. Open The Instagram App & Navigate To Reels. Open the Instagram app and log-in to your account if you’re not logged in already.

Then tap the plus-sign button, or swipe right from the main feed to get to the Instagram camera. With the Instagram camera open, scroll to Reels at the bottom.

2. Record A Reel With The Instagram Camera

After selecting Reels you can either begin recording immediately, or you can add some production quality by selecting one of the following tools:

Audio: Search for a song from the Instagram music library or record your own audio.
AR Effects: Select one of the many effects in effect gallery.

Timer and Countdown: Set the timer to record clips hands-free.

Align: Line up objects from your previous clip before recording your next clip.

Speed: Speed up or slow down part of the video or audio you selected. Record your Reel by pressing and holding the capture button.

A Reel can be recorded in a series of clips, all at once, or using video uploads from your camera roll.

You can preview your creation, as well as add stickers, drawings, or text before publishing the Reel.

Once your Reel is finished you can move on to the editing screen.

3. Share The Reel To Your Followers

Tap Share to and then tap Cover to change your cover photo and write a caption.

By default your Reel will be shared to Instagram Explore. Tap Stories at the top if you want to share your reel to your story instead of to Explore.

This Is How The Instagram Reels Algorithm Works:

Instagram is transparent about how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips.

Meanwhile, Instagram is pushing Reels as its next flagship feature.

As Instagram continues to invest in Reels it’s keeping users informed about how this section of the app works.

The company has revealed how it chooses which Reels are recommended to each individual user.

Here’s what you need to know.

How Instagram Recommends Reels to Users
The goal of Instagram’s Reels algorithm is to surface content users will enjoy watching and actively engage with.

In order to determine which Reels to show users, Instagram’s algorithm considers how likely an individual is to:

Watch a Reel the whole way through:

Like it
Say it was entertaining or funny
Go to the audio page to make their own Reel
That last point refers to the ability to take an audio track from someone’s video and create your own content with it.

Unless the creator has the feature disabled, each Reel has a page where viewers can grab the audio and make a new video with the same track.

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Creating a Reel with a highly shareable sound clip can get you far with the recommendation algorithm — but it’s not the only signal that counts.

If you want to get the best of Instagram Reels and perhaps be famous, aim for producing high quality and original content. Watermarked videos recycled from other sites will not get surfaced in peoples’ feeds unless they follow the creator directly.

Lastly, keep the subject matter light and friendly for all audiences.

Keep track of which Reels resonate most with your followers by noting the amount of likes, views, and comments each one receives. With a business or creator account you access even more detailed metrics.