Jennifer Lopez — who has famously received six engagement rings throughout her life — has been unveiled as the new face of jewelry company Zen Diamond.
According to a source who spoke to Page Six, the four-times-divorced superstar is earning $10 million to promote the Turkish brand’s signature sparkles. While a substantial amount to most, industry insiders reportedly consider it a relatively modest figure for Lopez, who has previously commanded endorsement deals in the $20 million to $50 million range.
The 56-year-old icon now serves as Zen Diamond’s global ambassador and appears prominently in the company’s new Black Friday ad campaigns. Lopez has been single since finalizing her divorce from Ben Affleck in 2024.
Some entertainment insiders believe the singer-actress is less motivated by money and more focused on staying visible in a competitive industry. Others speculate she may simply be embracing a phase where she is saying yes to more opportunities in order to maintain relevance.
Lopez recently expanded her global footprint by performing for the first time in India at a billionaire’s wedding — a gig that reportedly earned her an additional $2 million.
Responding to her appointment, Zen Diamond chairman Emil Guzelis praised the star, saying:
“Jennifer Lopez is more than an international icon; she represents power, authenticity and timeless beauty.”
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Lopez filed for divorce from Affleck, 53, in August 2024 — exactly two years after their Las Vegas wedding. Affleck had proposed with a rare green diamond ring, rekindling their early-2000s romance.
Before marrying Affleck, Lopez was engaged to former New York Yankees star Alex Rodriguez, whom she began dating in 2017. A-Rod proposed in 2019 with a 15-carat emerald-cut diamond ring, but the couple split in 2021 amid rumors involving “Southern Charm” star Madison LeCroy.
Lopez’s first marriage was to Cuban actor and producer Ojani Noa in 1997; they divorced a year later. She then married dancer Cris Judd in 2001 before divorcing him in 2003. In 2004, she wed singer Marc Anthony, father of her twins Emme and Max, and the couple remained together for a decade before separating in 2014.