Unscripted television star Kim Kardashian has launched a private equity fund, Skky Partners, which she helped to establish with Jay Sammons, a former partner at the investment company Carlyle Group.
“Together we hope to leverage our complementary expertise to build the next generation Consumer & Media private equity firm,” Kardashian wrote on Twitter.
Apart from putting resources into consumer and media organizations, the firm will also focus on the hospitality, luxury, digital and e-commerce sectors, Skky Partners tweeted.
It said it would seek after control and minority interests in these ventures.
Kardashian and Sammons, who recently ran the Carlyle Group’s global consumer, media and retail division and left the company in July, will serve as co-founders and co-managing partners, with Sammons running daily operations at the firm.
Sammons has previously worked with global brands like Supreme, Beats by Dr.Dre, Vogue, McDonald’s China and Moncler, according to his LinkedIn profile.
Kardashian’s mom and manager, Kris Jenner, is also a partner at the new firm. On Twitter, she said she was “proud, honored and excited” about joining the firm.
Kim Kardashian stars in the spin-off show “The Kardashians” and has 329 million followers alone on Instagram.
With the launch for Skky Partners, Kardashian has become the latest celebrity to join the private equity and venture capital industry, joining the likes of Leonardo DiCaprio, Serena Williams and Gwyneth Paltrow.
Tennis star Williams’ funding firm Serena Ventures brought $111 million up in March 2022/and has invested in over 50 organizations worth a sum of more than $14 billion since it was established in 2014. This includes online learning platform MasterClass and social audio application –Clubhouse.
Kardashian already has a track record as a successful entrepreneur. Her shapewear brand Skims was valued at $3.2 billion in January, while her make-up brand KKW gained widespread popularity after launching in 2017. In June, the entrepreneur rebranded KKW to SKKN as the company shifted from make-up to skin care.
This is also not the first time Kardashian has publicly spoken about finance and investing. In 2021, the star posted advertisements for cryptocurrency on her Instagram account, which had around 228 million followers at the time.
She has since been sued by investors of the cryptocurrency she promoted, EthereumMax. The class action, which was filed earlier this year, claims that Kardashian and other celebrities who promoted the token collaborated with its creators to “misleadingly promote and sell” it.