Radio and television character Gilbert Aggrey, prominently known as “Abeiku Santana,” has procured one more Graduate degree from the College of Ghana Business college in Marketing Strategy.
Santana is a famous veteran with extensive expertise in public relations, and marketing, including relationship marketing, brand strategy, social marketing, strategic management, and marketing research.
Abeiku Santana continued to develop a keen interest in the hospitality industry and its dynamic nature throughout his time at the UGBS.
His research on service quality and hotel performance following COVID-19 has received a lot of attention. His research aimed to explore how service quality affects the performance of hotels in the wake of the COVID-19 pandemic, a pertinent issue in the hospitality industry.
How Important Is Having A Masters Degree?
Abeiku Santana holds a Master’s degree in Tourism and Hospitality Management from the University of Cape Coast and a Postgraduate Diploma in Public Administration from GIMPA, in addition to his Master’s degree in Marketing Strategy from the University of Ghana Business School.
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