MTN Ghana Named Marketing-Oriented Telecommunications Company Of The Year

MTN Ghana has been decreed the Marketing-oriented Telecommunications Company of the Year 2022 at the 34th Chartered Institute of Marketing, Ghana (CIMG) annual national awards held in Accra. Also, the the company was maintained in the CIMG Hall of Fame for the fourth time.

The CEO of MTN Ghana, Selorm Adadevoh praised Noel Kojo-Ganson, the Chief Commercial Officer, and the Marketing team for planning and implementing various marketing and advertising communications tailored towards meeting customers’ need, creating a distinct and sustainable competitive advantage and building a good image for the company.

Below is the citation or the original speech giving credit to the organization as the telecoms company of the year:

“Your resolve to make the lives of customers a whole lot brighter was not a mere cliché as you have, over the period become synonymous with communications, through the delivery of a bold, new digital experience. More so, your patrons are particularly fascinated about some key and profound initiatives you undertake in the year under review, which continue to make waves. Also notable is your deployment of market insights which you used as your arsenal of engagement, to improve your engagement with clients and your reliance of industry intelligence and market-driven data to unravel dynamics of the market both of which have kept you current and relevant. Your Corporate Social Responsibility (CSR) schemes over the years keep winning you new admirers on a daily basis, who keep touting and rooting for you to pick more laurels”.

The board of judges also collectively maintained MTN Ghana in the CIMG Hall of Fame for the fourth time running.

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“You have over the years, shown your patrons how good you are at what you do. By this, you have demonstrated that your actions towards bettering the lives of your clients is not a mere cliché. Your deployment of exceptional market insights, which remains your potent arsenal for engagement, continue to expose you to new and potential subscribers on a daily basis, thus increasing your base massively. No wonder you remain the most patronized network in Ghana. Data-driven and customer-focused programmes, need to unravel hidden customer pain-points in a bid to resolve them remains one of your core mandates and your patrons laud you for that”, the citation for the Hall of Fame read.

The 34th Chartered Institute of Marketing, Ghana (CIMG) annual national awards honoured 56 companies and individuals for their outstanding marketing achievements in 2022. The event, which was on the theme “Marketing as a Tool for Economic Recovery,” honoured various people and organisations for their skill in using marketing to promote the expansion of businesses, goods, and charitable causes.

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