MTN Group, Africa’s leading mobile network operator, is set to redefine digital advertising with the official launch of MTN Ads, which are currently available in South Africa and Nigeria.
MTN Ads gives businesses and agencies unparalleled opportunities to connect with their target audiences through precise, data-backed campaigns that improve customer experience and drive business growth by leveraging MTN and Ayoba’s robust first-party data and extensive network.
MTN Ads is a crucial part of the company’s Digital Services division, which is in line with the company’s overall strategy and 2025 goal of being Africa’s leading digital solution provider.
MTN will unveil its brand-new platform, MTN Ads, at the upcoming Seamless Africa 2024 conference, giving marketers, advertisers, and brands an early look at its capabilities.
MTN Ads is tailored to Africa’s particular digital landscape to assist businesses of all sizes in engaging their audiences more effectively as digital connectivity expands across the continent.
MTN Promotions is bridling the force of MTN’s broad organization of roughly 288 million endorsers and Ayoba 35 million month to month dynamic clients (MAU).
The platform’s device-agnostic design ensures accessibility on smartphones and feature phones, making it one of its standout features. This inclusive strategy ensures that businesses can reach specific audiences due to the continent’s high use of feature phones.
Additionally, MTN Ads will provide zero-rated advertising options, making it possible for businesses to interact with customers without being restricted by data costs, which frequently impede digital engagement in the region.
MTN Promotions is a demonstration of the organization’s continuous obligation to driving computerized development across the continent, supporting organizations of all sizes in reaching at their clients and making genuine worth by upgrading commitment and driving development.
MTN Ads is collaborating with Aleph, a global digital advertising powerhouse that operates in over 130 countries, primarily in emerging markets, in order to expand its reach and provide unparalleled advertising opportunities across the continent.
Businesses can use Aleph’s network to connect with customers on more than 45 of the world’s most popular digital platforms, giving them access to a broader digital ecosystem and increasing the impact and effectiveness of their campaigns.
Ayoba and Captive Portals, among other digital platforms, already receive over 100 million impressions per month from MTN Ads. The platform’s capabilities are highlighted by exceptional results, such as a click-through rate of 4.4%, which is significantly higher than the industry average of 0.3%), ensuring a favorable return on investment for businesses.
MTN’s leadership role in Africa’s digital transformation has been further demonstrated by the launch of MTN Ads. Africa’s digital advertising market is expected to grow by 14% in the coming years as mobile penetration and internet access rise, providing businesses with significant opportunities to connect with customers.
With MTN Ads, you can reach your audience in a way that really sticks with them, build stronger relationships, and see real, measurable growth. Our emphasis stays on engaging organizations to flourish in an undeniably advanced Africa.
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