MultiChoice Ghana arrived in the country to change television’s future. Thirty years later, MultiChoice is a household name that provides quality information and entertainment to millions of people across the country of all ages and cultures.
It’s probably the most fascinating thing since Diego Maradona’s “hand of God” goal for soccer fans. Since September 1993, television has never been more influential.
So, how has one company dominated this industry and succeeded? According to Alex Okyere, the managing director of MultiChoice Ghana, “it is commitment to quality technological advancement.”
“Our mission is to provide high quality pay television through cutting edge technology, content and service, ensuring pleasant viewing and enjoyment for our subscribers,” he says.
In keeping with this vision, MultiChoice has made significant investments in the most recent digital television technology over the years, including its decoders, which it has continuously improved.
“MultiChoice Ghana is focused on building an innovative and sustainable business that offers subscribers reliable service, cutting edge technology and breadth of family entertainment at the most cost-effective price.”
With the introduction of GOtv ten years ago, the company also contributed to the country’s digital migration agenda. MultiChoice has demonstrated its dedication to developing Ghana’s vibrant and exciting pay television industry through its products.
With an unparalleled three-decade track record in pay TV in Africa, MultiChoice was one of the pioneers of pay TV in Africa, particularly Ghana. Additionally, the company recently increased the number of local (Ghanaian) productions included in its content.
It is the company’s goal to increase their investment in local content to nurture and celebrate Ghanaian talent as a proudly African company committed to the advancement and development of Africa.
This is shown by SuperSport’s investment in Ghanaian sports and growing interest in requesting local content for programming. MultiChoice Ghana launched Akwaaba Magic two years ago to increase the amount of local programming available on DStv, featuring shows like Dede, RSM, Tanko Villa, and To Have and To Hold, among others.
Not only do these local productions help increase MultiChoice’s audience in Ghana, but they also give local artists and producers a chance to show off their skills to millions of people across the continent. For the remainder of 2023, the company promises to produce more local productions.
More than 120 schools in Ghana’s 16 regions have received free DStv installations from MultiChoice Ghana since 2010.
With a strong belief that science and technology are key drivers for Africa’s economic and social development, in 2010, MultiChoice Africa partnered with Eutelsat Communications to initiate an annual Pan-African Student competition, helping learners to learn more about satellites and how they improve Africa’s development.
Having so much interest in this contest, Ghana produced three winner (Michael Yeboah 2011, Lloyd Ossei Baffour 2013, Ayawen Asuinura 2015) who got first prize in this pan-African essay and poster competition. All three prize winners were awarded a trip to Paris, France, with an onward trip to South America to witness an actual rocket launch.
The CNN MultiChoice Africa Journalist of the Year Awards have been introduced by the company since 2005, recognizing excellence in African journalism and supporting the growth and development of open, democratic societies.
In 1995, MultiChoice Ghana was honored to host the inaugural ceremony of these prestigious awards. Additionally, Ghana has had a few winners including Israel Laryea, Kofi Akpabli, Thomas Naadi Bitlegma, Veronica Narkwor Kwabla among others.
In terms of Corporate Social Investment (CSI), MultiChoice Ghana has focused on the education sector over time. By collaborating with the Ministry of Education on the MultiChoice Resource Centers (MRCs), the company has made an investment in the improvement of the education sector in Ghana.
MultiChoice Ghana collaborated with the Ghana Education Service and the Ministry of Education to free-of-charge distribute the Ghana Learning TV channel on DStv and GOtv throughout Ghana during the Covid-19 pandemic, when schools were closed.
Essentially, MultiChoice Ghana has been the longest standing media backer of the Spelling Honey bee contest in Ghana organized by the Youthful Teachers Establishment. In addition to providing financial support, MultiChoice Ghana has provided the organizers with free use of its facilities for spellers’ education over the past five years.
MultiChoice Ghana pledges to provide a dynamic technology platform, a variety of bouquets centered on compelling news, premium movies, documentaries, and sports channels for the next 30 years.
The mission is to always be at the forefront of new technology that gives DStv and GOtv subscribers the best home television experience through their bouquets.
They promise to improve the management of the digital satellite television and digital terrestrial television platforms and are still on track to offer subscriber management services of the highest possible quality.