Nelly Agbogu has small businesses on a fundamental level, thus she is endeavoring to to give African entrepreneurs global visibility with what she calls— Naijabrandchik trade fairs.
In 2016, Nelly Agbogu was a ‘big’ girl in entrepreneurship. She then launched Nellies Nigeria, a nibble business, which denoted the start of her journey.
Nelly claims that she was aware of numerous layoffs taking place within her company at the time. She understood she needed to accomplish something before it would affect her.
Nelly went on to say that she used the layoffs as a wake-up call. In fact, it fueled her desire to start her own business and work for herself.
She then began using social media to promote her company, “Nellies Nigeria,” and investigated how effective it was in achieving business success.
“My own experiences with growing Nellies Nigeria using social media revealed a gap in knowledge among other business owners, she said.
This prompted her making Naijabrandchick, a platform that she says was intended to “enable and push Nigerian SMEs towards maintainable growth and predominance through viable utilization of social media and access to new markets”
She identified a number of significant obstacles that Nigerian small and medium-sized enterprises face in order to accomplish a goal, including inadequate business education, restricted market access, and inadequate funding.
The Naija Brand Chick Trade Fair, a platform that connects SMEs directly with customers, was quickly launched by Agbogu.
She explains,
“Many Nigerian SMEs struggle to reach a buying audience, which is a significant barrier,” she explains. “The trade fair creates a platform where businesses can connect directly with customers.”
Since its inception in 2018, the trade show has grown into a massive national success, attracting thousands of exhibitors annually.
According to Agbogu, “one standout example includes a shoemaker from Lagos who sold 1,000 pairs of shoes in just two days, marking a record high for her business.”
“One story I will never forget was that of a widow from Benin who took part in the trade fair and sold products worth millions of naira, enabling her to pay her children’s school fees. It’s heartwarming. We are always oversubscribed because entrepreneurs consistently tell us they achieve sales they have never achieved before in just two days at the fair,” Agbogu said.
This woman’s global vision has now been expanded by Agbogu.
Agbogu is making a beeline for London with a group of Nigerian business visionaries who will take their goods and service to England’s capital city from August 17 to 18. The fair will be held at the Intercontinental O2 hotel and is free to participants.
Her goals are for African goods and services to rise to the top of the global marketplace, particularly for Nigerian small and medium-sized enterprises (SMEs) to understand how international trade operates beyond their borders.
Nelly Agbogu is working to bring the Naijabrandchick model to other nations like Rwanda, Canada, and the United Arab Emirates.
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She has the desire to help Nigerian SME owners flourish and work on their businesses.
Workshops and networking opportunities are planned for the London event to provide attendees with high-end sales and marketing strategies.
The event will furnish participants with openness to global business pioneers and market patterns, offering an extraordinary learning air contrasted with events held in Africa.
Nelly asserts that financial challenges is yet another crucial issue facing these small businesses. The majority of Nigerian SMEs face perhaps the greatest obstacle: a lack of access to funding.
In response, she formed a partnership with Wema Bank to provide SME owners with low-interest loans that would enable them to flourish.
In a recent CNN interview, she stated,
“I envision a vibrant future for African entrepreneurship, characterized by innovation, increased global visibility, and significant economic impact,” she said during a recent Interview with CNN.
