GoldBod Jewellery Limited has taken a bold step in positioning Ghana as a global jewellery leader with the launch of its new e-commerce platform, jewellery.goldbod.gov.gh, unveiled in Accra on Thursday, November 27, 2025, by Managing Director Gertrude Emefa Donkor.
Speaking to the media and partners at the event, Emefa Donkor described the initiative as the beginning of a new era in Ghana’s gold value-addition strategy—breaking the longstanding cycle of exporting raw gold and importing high-value jewellery from abroad.
“Today, we end that cycle. Today, we are changing that story forever,” she declared.
Previously known as PMMC Jewellery Ltd, the company has embarked on a comprehensive restructuring and retooling effort aimed at transforming Ghanaian-mined gold into world-class jewellery, entirely crafted locally.
Donkor emphasized that the majority of GoldBod Jewellery’s rings, necklaces, and bracelets are 100% handcrafted by Ghanaian master artisans, reflecting the nation’s creativity, technical expertise, and rich cultural heritage.
The highlight of the event was the unveiling of the GoldBod Jewellery Tablet, available in 1g, 5g, 10g, and 1-ounce 24-karat options.
Described by Managing Director Gertrude Emefa Donkor as a simple and secure investment tool, the tablets provide Ghanaians with an accessible way to store wealth while potentially benefiting from long-term gold appreciation.
Addressing prospective investors, Donkor emphasized the buy-and-hold strategy, saying:
“Buy a gold bar from us [GoldBod Jewellery] today, keep it for a few years and sell it back when the price appreciates.”
This buy-back guarantee ensures liquidity and aligns with global standards for physical gold investments, allowing customers to capitalize on rising market values while supporting local value addition.
The newly launched e-commerce platform, which she described as “Ghana’s first 24-hour digital gold showroom,” enables customers across the world to browse GoldBod Jewellery’s full collection, view real-time prices, and make secure purchases using mobile money, bank transfers, or card payments. Buyers can also arrange pickup from any GoldBod showroom nationwide.
According to the Managing Director, the digital platform is more than a technological upgrade; it is a strategic intervention to retain foreign exchange, create local jobs, and strengthen Ghana’s position in the global luxury market.
“Every cedi or dollar you spend with us stays in Ghana,” she said, emphasising that the entire value chain from gold sourcing to craftsmanship remains local.
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Emefa Donkor revealed that the company’s long-term plan includes opening flagship stores across Ghana and expanding into major markets such as Lagos, Johannesburg, London, New York, Switzerland, and Dubai.
She urged the media to help amplify GoldBod’s mission, stating, “We are not just selling gold, we are building a legacy.”
She also shared that GoldBod Jewellery already operates shops in select areas of Accra and Kumasi, where customers can purchase their exquisite handcrafted jewellery as well as the new gold tablets.
The launch event, attended by industry stakeholders, brand ambassadors, and media representatives, highlighted GoldBod Jewellery’s dedication to innovation and economic empowerment, leveraging Ghana’s rich gold heritage.
