Award winning rapper Nicki Minaj, who is ostensibly the best female rapper ever, has been named as the new ambassador of Maxim. The entrepreneur and media mogul, has now joined forces with Maxim and MaximBet. She is supposed to bring her creativity and impact to the world of sports betting through a multi-year, global partnership with MaximBet.
The rapper has been entrusted to do exceptional things just as she does to her music with sports betting, by bringing her style and ethos to MaximBet to outline the culture parts of the brand while immensely expanding its crowd, including inviting more women into the overlay.
As a long lasting sports enthusiast, Nicki Minaj will work with MaximBet on merchandise, parties, partnerships, fan experiences and branding all designed to bring together entertainment, sports, celebrity and betting.
MaximBet is a privately-held, licensed sports betting and iGaming operator that launched late last year in partnership with iconic, international media company, Maxim.
As part of the groundbreaking new business venture, Minaj will also serve as the new creative director of Maxim magazine, special advisor to the MaximBet Board of Directors and be actively involved in the company’s ambitious plans for iGaming.
“I don’t think I’ve ever been prouder of a collaboration. Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership.
“I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!”
MaximBet is presently live in the territory of Colorado with market access in 11 extra U.S. States and the Canadian territory of Ontario.
MaximBet is the only true lifestyle sports betting brand in the industry, rewarding players with real-life, “money can’t buy” experiences. The ground-breaking partnership with Minaj will allow the company to accentuate that even more.
Nicki Minaj’s role as a strategic advisor to MaximBet will be invaluable to the company. She has built one of the most powerful brands in the world, her own, and she’s expected to apply that same savvy and creativity to the company’s lifestyle sports betting brand. Due to her creativity, smartness, passion and boldness, much is expected from her.
Minaj boasts 280 million social media followers and on Instagram is the most-followed rapper, seventh most-followed musician, and 18th most-followed person in the world.
As one of the most influential stars in culture and powerful female executives in business, Minaj’s role as creative director of Maxim will enable her to influence editorial, photography, profiles, covers and future events for the iconic publisher.
Maxim has more than 25 million digital visitors per month, a global circulation of nine million and is available on six continents and 75 countries.
In business, Minaj’s collaboration with Fendi immediately sold out everywhere. Merging her art and fashion, she quickly succeeded in reigniting the brand’s popularity for Fendi logo print items with just one lyric in her 2018 hit song “Chun-Li.”
Minaj has recently achieved a similar impact with the likes of Burberry, Louis Vuitton, Crocs, DSQUARED2, Marc Jacobs, and more to the point where she wears an item on social media, and it instantly sells out online.
This announcement comes ahead of Minaj’s upcoming tour and soon to be released album, NM5. She has earned “the highest-charting hip-hop release for all female rappers in 2022” with “Do We Have A Problem?” [feat. Lil Baby].
It has spent 13 weeks on the chart and received a Gold certification from the RIAA, becoming one of only three songs released this year to be certified.
Not to mention, “Do We Have A Problem?” generated “the biggest first-week consumption for any song by a female lead artist in 2022.” She has scored three number one hits on the Billboard Digital Song Sales chart in 2022, with “Do We Have A Problem?,” “Blick Blick” [with Coi Leray], and “We Go Up” [with Fivio Foreign] – the most of any artist this year.
MaximBet, which is owned and operated by Carousel Group and in partnership with Maxim Magazine, is an immersive entertainment and lifestyle experience, bringing the best in online betting and the coolest real-world experiences all onto one platform. MaximBet gives players incredible real-life and virtual access to celebrities, athletes, and influencers, and let guests truly live the Maxim lifestyle wherever they live and play. MaximBet is an Approved Gaming Operator of Major League Baseball (MLB) and the National Basketball Association (NBA).
Maxim is the world’s leading men’s luxury lifestyle brand with a voice that is both aspirational and inspirational. Maxim celebrates the best of the best by covering the most beautiful women in the world, exotic destinations, supercars, style, entertainment, food & drink, artists, athletes and self-made business titans. Maxim publishes multiple international editions distributed in 75 countries. Check out www.maxim.com and follow Maxim on Instagram, Facebook and Twitter.