Nike Out, TaylorMade In. Tiger Woods Lands A New Deal

Following his breakup with Nike, Tiger Woods has signed a new contract with TaylorMade for both footwear and apparel. The arrangement comes after Woods left a 27-year partnership with Nike.

Woods already uses TaylorMade’s driver, fairway woods, irons, and wedges because of an equipment deal.

This is now official between TaylorMade and Tiger Woods. The golf genius has agreed to create a new attire and footwear performance and lifestyle brand with the Carlsbad, California organization following his split with Nike.

The brand, Sun Day Red, will first be accessible online in May 2024.

“Life changes and this is an important transition and I wanted to have a brand that I was proud of going forward. “It’s the right time,” Woods said.

Woods says the name of the brand “Sun Day Red” honors the fact that he constantly wears red on Sundays. The tiger logo is a recognition for the 15 majors he has worn throughout the span of his career.

TaylorMade and Woods officially declared this news on Monday February 12 during a press conference in Pacific Palisades, California, ahead of the PGA Tour’s Genesis Invitational, an event he hosts.

Woods’ relationship with TaylorMade traces all the way back to 2017, when the two signed a gear deal that makes them play with the brand’s driver, fairway woods, irons and wedges.

Woods said he was pursued by other organizations yet he confided in TaylorMade for their capacity to “get it right.”

TaylorMade Boss David Abeles said Woods had been a motivation for his team, including his discipline and fastidious way to deal with product design.

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The new brand includes an altogether new organization with discrete base camp and representatives who are exclusively centered around its turn of events, Abeles said.

“There is no influence from TaylorMade on this brand. His brand stands alone and is independent from TaylorMade,” Abeles said.

In January 2024, Woods announced his split from long-term apparel partnership Nike after 27 years. However, Mark Steinberg, Woods’ agent, claims that at the time, Woods made a business decision not to sign a new contract with Nike.

The 15-time majors winner’s brand exposure exposure today is short of what it used to be at the level of his profession. Following his 2021 car accident near Los Angeles in which he sustained multiple leg injuries, Woods has been plagued by a number of injuries. The 48-year-old has only made a few appearances at major golf tournaments since then, and his play has been off.

However, the deal is as yet a significant win for TaylorMade. Experts assert that Woods still leaves behind a significant legacy and continues to draw large crowds of fans eager to see one of the greatest golfers of all time.

Apex has followed Woods’ brand exposure over the course of his career. Smallwood said the golfer’s TaylorMade deal will be a “huge lift” for its brand.

While Woods should be visible less regularly on the green, he has taken on responsibility for new indoor, tech-centered golf association with Rory McIlroy called TGL. That is supposed to start off the following year and has a transmission deal on ESPN, which could be a major lift for TaylorMade.

CNBC