Nike is partnering with the Centre Pompidou, one of the most historical landmarks in Paris, for a celebration of sport and culture with a history of innovation.
From today, July 24, until August 11, Nike will open its exhibition titled “Art of Victory” to commemorate the never-ending journey of Nike Air innovation at the location that served as the inspiration for the novel design of the Air Max 1 nearly 40 years ago.
In one of Paris’ most iconic outdoor spaces, Nike will transform the iconic façade of the Centre Pompidou into a canvas for groundbreaking sports stories. The space will also host a variety of sports experiences for everyone.
Nike is partnering with one of the city’s most storied landmarks for a celebration of sport and culture that is steeped in a shared history of innovation as the world’s greatest athletes gather in Paris this summer.
In one of Paris’ most iconic outdoor spaces, Nike will transform the iconic façade of the Centre Pompidou into a canvas for the exhibition, which will also host a variety of sports experiences for everyone.
In a bold display that recalls Nike’s 30th anniversary celebration for the Air Max 1 at the Centre Pompidou in 2017, Nike’s immersive experience will allow visitors to discover groundbreaking sport stories unfolding on the façade outside the Centre Pompidou.
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Meanwhile, a public and skateable figure, “Cycloid Piazza” (2024), planned by French artist Raphael Zarka with the joint effort of the draftsman Jean-Benoît Vétillard and launched by the Centre Pompidou with the support of Nike, invites the general public to draw in with art in another way.
Through running, basketball, global football, skate, and breaking experiences, daily programming will celebrate sport.
You can sign up for the exhibition at Paris.nike.com to find out more. Remember that, during this time, people under the age of 26 will have free access to both the permanent collection and the exhibitions at the Centre Pompidou.
About the Centre Pompidou:
Since 1977, the Centre Pompidou has presented a rich programme at the crossroads between different art forms and audiences. Its iconic building is home to one of the world’s largest collections of modern and contemporary art, in addition to exhibitions, symposiums, festivals, shows, projections, and workshops for young people, making it an unrivaled institution deeply rooted in the city and open to the world and to innovation.
Visit centrepompidou.fr for additional details.
