The American sports shoe, equipment, and clothing manufacturer Nike has introduced a new shoe called the Ja 1.
The dynamic game of Ja Morant, Nike Basketball’s first Gen Z signature athlete, is suited perfectly for the Nike Ja 1. It focuses on three areas of performance: support for landing, a responsive ride, and dynamic lockdown.
The Nike Ja 1 is a shoe that is affordable for all players and communities, starting at $110.
Personal, handwritten notes across the colorways are one example of Morant’s hands-on creative approach to design. The details pay tribute to his friends, family, and community, who have come to be known as “Team Morant.”
Dynamic Lockdown: Athletes can quickly change direction on the court thanks to the midfoot lockdown system’s secure and snug fit.
Responsive Rides: Underfoot, the Nike Air Zoom bag in the forefoot contributes to a rapid and explosive sensation.
Support for Landing: With a raised cushioned foam collar and zonal cushioning for additional ankle support, the raised sidewall guardrail supports takeoff and landing on two feet.
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Several design elements on the Nike Ja 1 reflect Morant’s hands-on approach to the creative process. Personal handwritten notes to his family, friends, and community, who have come to be known as “Team Morant,” can be found across the colorways.
In addition, Morant’s collaboration with Nike designers resulted in the creation of a signature shade of light blue that pays homage to the “blue-collar” mentality that drives him in every endeavor.
The Nike Ja 1 will be available this spring at select retailers and Nike.com.
