Former CEO YouTube Susan Wojicki has passed at age 56. She was one of the great unsung executives and played a crucial role in the growth of Google, which began in her garage.
Wojcicki ended up spending time with the young pioneers and became intrigued by the rise of the search startup-Google. She soon joined it herself, about the time the 15-person company moved out of her house and into an actual office, over a bicycle shop in Palo Alto.
She took over Google’s advertising division in 2002, eventually leading a multibillion-dollar company that changed the industry as a whole.
She was promoted to CEO of the company’s video product YouTube in 2014, where she managed one of the largest media properties in the world and guided it through content moderation crises and competition with other social networks.
However she was one of the most influential women in all of business. She worked in a relaxed and low-key way, when she left in February 2023.
That same serene ethic endured in her difficulty last years, where she secretly struggled with non-little cell cellular breakdown in the lungs. On Friday August 9, 2024, Susan Wojcicki died.
Wojcicki dodged the biggest spotlights while taking on huge responsibilities.
Even before Wojcicki became Google’s CEO and became known as the adult in the room, Wojcicki was qualified for the company’s most important roles, even as Google, which was later renamed Alphabet, became one of the most powerful businesses in the world.
She has a degree at Harvard and a MBA from the Anderson School of The executives at UCLA. In fact, her Intel experience made her a relative veteran. She was also in a real sense a member of the family, after fellow benefactor Brin wedded her sister Ann but separated in 2015.
Wojcicki was actively involved in guiding Google toward profitability long before Schmidt took over. She played a significant role in Google’s shift from a pay-per-impression model to one in which advertisers were only paid when consumers clicked on their ads.
The entire industry was transformed by this revolutionary ad model, which replaced ambiguous attempts to determine how effective ads were with something based on measurement.
Wojcicki was additionally instrumental in starting AdSense, one more notable product that permitted Google to put advertisements on third party sites all around the web. She was also in charge of Google Books, Google Analytics, and even the doodles that adorn the search page.
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When Googler, Salar Kamangar, left the top job of YouTube in 2014, it previously had a billion clients and was one of the world’s significant media properties. It would have been logical for CEO Larry Page to hire an expert in the field to take it to the next level. All things considered, he was sure that Wojcicki could deliver perfectly.
She took over YouTube and moved all that she had learnt at Google and applied them to the video platform. In spite of the emergence of rivals like TikTok, she added a cool billion users, increased revenues to more than $32 billion annually, and established leadership in short-form video. At the point when she resigned in 2023, she was all the while battling with the troubles of policing content on a huge web-based entertainment platform.
Wojcicki was notable for mentoring and instructing. Among the incalculable individuals she helped was Sheryl Sandberg, whose Google experience had been a platform for the COO job at Meta.
Wojcicki was four months pregnant when she joined Google, and was fortunate her bosses conceded her leave after she had her child. She was mother of five.
Wojcicki is survived by her husband, who works at Google. In February of this year, her son Marco died from an overdose. Also surviving are sisters Ann, cofounder of 23andMe; Janet, an epidemiologist at the University of California, San Francisco; and her mother Esther, a well-known educator who wrote a book about raising remarkable daughters. Her father Stanley, a particle physicist who taught at Stanford, passed on a year ago.
