Eight years ago, I was sitting behind my TV set watching most recent music videos on a specific TV station. And as a fervent enthusiast of music videos, my eyes were stuck to practically all the videos that were showing up on the screen.
Out of nowhere, a video sprung up looking like the ‘Garden of Eden’. As enthusiastic as I might have been, I sat and fixed myself well in the lounge chair to watch it with keen eyes, so not to miss any of the scenes.
The beginning of the video was appealing, thus I was on edge. Then came American artist, Katy Perry’s face with the ‘Roar’ video. The video was well produced with bunches of things in it, making the creation a great music video.
This brought up issues of who shot and directed it, location and how expensive the video was. The video made Katy Perry the first artist in history to have two music videos with more than 1 billion views.
“Roar” is a melody by American artist Katy Perry for her fourth studio collection, ‘Prism’ which was released as the lead single from the video in August 2013.
Perry composed the tune with Bonnie McKee and its producers Dr. Luke, Max Martin, and Cirkut. It is a pop tune containing components of field rock and verses centering on standing up for oneself and self-empowerment.
The video which was recorded in Los Angeles County Arboretum and Botanic Garden, was shot within two days. The shooting started on August 7, 2013, finished on August 9, 2013 and was released on September 5, 2013. ‘Roar’ which got the attention of practically all music video lovers was directed by Grady Hall and Mark Kudsi.
Other than the magnificent video, Perry’s tune was well produced and composed by several individuals including Katy Perry, Max Martin, Dr. Luke Cirkut, Lukasz Gottwald, Henry Walter and Bonnie McKee.
As a tune with boldness and fortitude, it legitimizes why Katy Perry feels you ought to never give up and make a good attempt at all that you do, regardless of how intense the circumstance might be. This tune which has inspired many people, is about how things will show signs of improvement subsequent to chasing it.
The 3:42 length video was recorded at Luke’s in the Boo studio in California, Playback Recording Studio (Santa Barbara, California), MXM Studios (Stockholm, Sweden) and Secret Garden Studios (Montecito, California).
After the production of the sound and video, it was left with the promotion, thusly Perry performed under the Brooklyn Bridge toward the end of the 2013 MTV Video Music Awards, on The X Factor Australia, at the Sydney Opera House in late October 2013.
In spite of the fact that the melody got commonly blended reviews, it was named as the Song of the Year and Best Pop Solo Performance at the 56th Annual Grammy Awards.
‘Roar’ was a commercial success, topping music charts in Australia, Austria, Canada, Ireland, Israel, Lebanon, New Zealand, Scotland, Slovenia, South Korea, the United Kingdom and the United States.
By the end of june 2020, “Roar” had sold more than 32 million units (consolidated sales and track-equal streams) universally as per the International Federation of the Phonographic Industry (IFPI).
“Roar” has sold over 10 million copies in the US, over 1 million in the UK, and was Australia’s best-selling female song of the decade with over 1,5 million copies sold in just 6 years.
When “Roar” was certified Diamond by the Recording Industry Association of America (RIAA), Perry became the first artist to have three Diamond certified singles in the country, the other being “Firework” and “Dark Horse”.
On February 2020, the ‘roar’ video had reached the mark of 3 billion views and became the first female video to reach that height on YouTube’s history.
The melody has gotten many honors at various awards ceremonies which incorporates Favorite International Song-NRJ Music Awards, ASCAP Pop Music Awards-Most Performed Song, Billboard Music Awards – Top Hot 100 Song, Top Streaming music video, BMI Awards – song of the year, Grammy Awards- Song of the Year Nomination and some more.
‘Roar’ is as yet being streamed to date and as indicated by a review, the tune has inspired numerous people around the globe, based on the significance of the melody ( ie. standing up for oneself and self-empowerment by never giving up on whatever you’re doing).