Pharrell Williams has been appointed as the new men’s creative director for Louis Vuitton. On February 14, the luxury brand shared the news on Instagram.
The post on social media read:
“Louis Vuitton is delighted to welcome Pharrell Williams as its new Men’s Creative Director. His first collection for Louis Vuitton will be revealed next June during Men’s Fashion Week in Paris”
The post had Pharrel wrapped in an oversized scarf from the brand.
“Pharrell Williams is a visionary whose creative universes expand from music to art, and to fashion – establishing himself as a cultural global icon over the past twenty years. The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship.”
“I am glad to welcome Pharrell back home,” Pietro Beccari, Louis Vuitton’s Chairman and CEO, said of the news. “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”
Virgil Abloh previously held the position, but he tragically passed away in November 2021 after a long fight with cancer. In 2018, the fashion pioneer and Off-White founder became the European luxury house’s first Black artistic director.
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