Famous American YouTuber. Jimmy Donaldson, otherwise called MrBeast has on Monday March 18, announced a new reality competition show in collaboration with Amazon MGM Studios.
The new series, “Beast Games,” is charged as “the biggest reality competition series ever” and will feature 1,000 contestants competing for a $5 million cash prize.
Donaldson is the most-followed individual creator on YouTube, with in excess of 389 million followers across the entirety of his channels.
With this, MGM Studios, is aiming to further smudge the lines between YouTube and traditional television.
Donaldson is the fourth most-followed creator on TikTok. His huge scope productions on YouTube compared with those of an professional television operation, with a broad group, exceptionally created sets and large monetary rewards.
Donaldson’s past videos range from catching himself in isolation for seven days, endeavoring to obliterate a Lamborghini with a train and running his own rendition of Squid Game.
In a recent interview on “The Colin and Samir Show” podcast Donaldson revealed that his videos on YouTube can cost between $4 million and $5 million each, and the new show will have a significantly greater spending plan. Media source Puck assessed the deal between Donaldson and Amazon to be about $100 million.
“It’s like our normal videos, but just 20 times better,” Donaldson said on the podcast. “Money’s not a constraint on the show. And so I can also just do anything, which is like a lot more freeing than you would think and so mind-blowing.”
Donaldson said that working with a streaming service permits him to break liberated from the calculations and values that perform better on YouTube like thumbnails, video length and title.
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MrBeast’s videos can net between 300 million and 500 million views each, and there are just 80 million dynamic Amazon Prime Video Households in the U.S., per Amazon.
“Beast Games” is not the first time a creator has made content for a streaming service, and the news is part of a trend of creators expanding their content beyond social media platforms in order to diversify revenue.
YouTube group “Sidemen” released a Netflix documentary earlier this year, for instance, and the family of TikToker Charli D’Amelio just aired the third season of their reality show on Hulu.
“We’re reinventing everything,” Donaldson said on the podcast. “This will probably be six-plus hours of content, where my normal videos are 20 minutes long. The character building, the storytelling, will be out of this world compared to our normal videos.”
credit: CNBC
