Priority Insurance was adjudged the Motor Insurance Brand of the year at the recent Corporate Brand Awards held at the Movenpick Ambassador Hotel, in Accra.
The award was given out after a rigorous evaluation that took into account things like brand consistency, brand appeal and goodwill, leadership and governance, product/service quality, market impact and growth, innovation and technology adoption, and CSR.
The Ghana Corporate Brands Awards is a distinguished event that recognizes individuals and organizations making significant contributions to the development of their respective industries. The awards celebrate excellence and highlight the achievements of leading brands that set the standard in their sectors.
Priority Insurance’s recognition as the Motor Insurance Brand of the Year is a testament to its commitment to providing outstanding insurance services and its proactive approach to integrating modern technologies and innovative solutions to meet customer needs. The company’s consistent brand messaging and CSR initiatives have significantly enhanced its appeal and goodwill among Ghanaians.
The award was accepted on behalf of PriorityInsurance by Mr. Matthew K.A. Aidoo, the company’s Managing Director. He also led the delegation to the event, which was held at the Movenpick Ambassador Hotel, in Accra.
Mr Aidoo expressed gratitude to the organizers of the awards and dedicated the award to Tobinco Group Chairman, Nana Amo Tobbin 1 who established the Company, and the entire team at Priority Insurance Co. Ltd, whose hard work and dedication have propelled the company to new heights. He emphasized the company’s ongoing commitment to excellence, customer satisfaction, and continuous improvement.
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Mr. Felix Akyea-Bekoe( GM- Operations), Mrs. Wendy Klome (GM-Finance & Administration), Mrs. Gifty Lah-Anyane (Head, HR & Administration) and Mrs. Abena Nketia Agyakoma Boateng (Head, Corporate & Broker) at Priority Insurance Company Ltd were all part of the delegation present to receive the award.
Not only have the company’s strategic initiatives and focus on long-term growth strengthened its position in the market, but they have also contributed to the overall growth of Ghana’s insurance industry.
Apart from the company’s major accolade, Priority Insurance’s Head of Human Resources and Administration, Mrs. Gifty Lah-Anyane also won the ‘Best Dressed Attendant’ award.
The theme of this year’s Ghana Corporate Brands Awards 2024 was “Innovate, Lead, Thrive: Honoring Ghana’s Trailblazers in Branding, Leadership, and Marketing Excellence”.
