Ghana’s Minister for Information, Kojo Oppong Nkrumah has urged media houses in the country to think about partnership for the purpose of further growing their market potential and commercial feasibility.
According to him, the opening up of the media scene has prompted the creation of many media houses, a large number of which are not financially reasonable.
According to the former broadcast journalist, more modest media houses joining their market share of the overall industry to create a bigger impression for programming can order huge incomes with which they can pay their journalists better.
Mr Oppong Nkrumah said, although more media houses are opening, the business market for media activities isn’t growing that much. As indicated by him, this implies increasingly more of these media stations are battling for the same revenue.
That said, he is empowering the media in Ghana to investigate ways of partnering the radio broadcast with other similar stations in the district or the country over to take advantage of the market capability of those stations to grow the listenership of the station and be financially viable.
The highest contributor to Ghana’s low ranking in the new framework for measuring press freedom according to the Reporters Without Border (RSF) 2022 World Press Freedom Index is the poor economic state of media houses and journalists.
As per the report, financial factors significantly impacts media work in Ghana. Poor salaries for journalist and the absence of monetary manageability of certain media houses make many media houses financially inept.
Mr Oppong Nkrumah recommended that to cure the issue, it is significant for media houses to consider partnership of projects and incomes across various platforms to guarantee the financial viability of a few striving media houses and consequently make way for an opportunity for journalists to take care of their responsibilities without being gullible to bribe taking.