Puma To Appoint Its New Chief Product Officer, Maria Valdes

Maria Valdes

Maria Valdes, 38, will become PUMA’s new chief product officer and a member of the board of management on January 1, 2023. Puma is a sportswear manufacturer.

Maria, who is currently in charge of PUMA’s largest business unit, Sportstyle, will be in charge of Sportstyle, Motorsport, Teamsport, Running/Training, Basketball, and Accessories in her new position. She will also be in charge of the brand’s creative direction and the company’s strategy for going to market.

Arne Freundt, PUMA’s Chief Executive Officer, stated,

“As General Manager of our Sportstyle business unit, Maria has demonstrated a strong product expertise, a great service attitude toward our retail partners, and a deep knowledge of our target consumer.”

“I am convinced that her positive energy and relentless pursuit in pushing things forward make her the ideal candidate for this new role.”

Since joining PUMA in 2010, Maria has held the position of Senior Head of Product Line Management Footwear before taking on the role of General Manager of Sportstyle in 2019. She worked in product development and marketing for L’Oréal and Inditex prior to joining PUMA.

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Arne Freundt, who will serve as CEO, Hubert Hinterseher, who will serve as Chief Financial Officer, and Anne-Laure Descours, who will serve as Chief Sourcing Officer, will be among the four members of PUMA’s Board of Management as of January 1, 2023.

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