Rolls-Royce Motor Cars enjoyed a hugely successful 2023, with strong global demand for its products and Bespoke orders at record levels.
The brand based at Goodwood in the UK delivered 6,032 cars to customers last year – the highest recorded in its history. Rolls-Royce reported sales growth in vast majority of the 50 markets in which it operates.
Significant growth was also seen in the value of the marque’s unrivalled Bespoke projects – the aspects of each and every Rolls-Royce hand-built at the company’s home at Goodwood and which are entirely personal to the commissioning client.
To support the always increasing global demand for unique and novel Custom tailored projects, Rolls-Royce further extended its global private Office network: Shanghai opened in 2023, while offices in Seoul and North America were announced for 2024.
The company also announced substantial new investment in the Home of Rolls-Royce at Goodwood, UK, principally to extend capabilities for Bespoke, including Coachbuild.
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2023 was also notable for the introduction of Rolls-Royce Spectre, the marque’s eagerly awaited, first fully-electric motor car. Deliveries of Spectre began as planned in the fourth quarter, with orders already stretching into 2025.
Demand for all current Rolls-Royce models remains strong: Cullinan is the most requested model worldwide, followed by Ghost, with Phantom remaining the marque’s pinnacle product.
