Samsung Electronics has been recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fourth year straight. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $91.4 billion and grew by 4% year-on-year.
Samsung’s brand value expanded across all business regions in 2023 in spite of languid interest in the global IT industry. As indicated by Interbrand, Samsung Electronic’s assessment was emphatically impacted by the following:
• Consistent company-wide improvement of the customer experience based on the “One Samsung” strategy.
• The increased level of connectivity and enhanced gaming experiences through the company’s wide-ranging product portfolio and SmartThings.
• The company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR).
• Consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines.
Reacting to this appealing news, YH Lee, President of the Global Marketing Office at Samsung Electronics said:
“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment. We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”
Late last year, Samsung Electronics established the Direct-to-Consumer (D2C) Center under the Global Marketing Office to provide an integrated online and offline experience. The company also has the CX-MDE Center — which is responsible for strengthening the multi-device experience — to increase synergy between products and improve the overall customer experience.
Partnerships were also a major factor that drove Samsung’s brand value over the past year. Based on SmartThings, which provides a unified connectivity experience, Samsung is further strengthening its open partnerships to connect not only its own products but also various third-party devices.
Additionally, the partnerships with various companies across mobile, tablet, TV, PC and monitor products provide customers with an optimized gaming experience.
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Samsung continues to invest in leading future technologies such as 5G/6G, AI and automotive that will enable and empower the consumers of tomorrow. In the semiconductor sector, the company was recognized for its industry-first innovations such as 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and advanced mobile devices.
ESG has been a major focal point, as the company’s eco-conscious activities are making an impact. Samsung’s efforts include increasing the usage of recycled materials, such as plastics from discarded fishing nets, glass and aluminum in Galaxy S23 and Galaxy Z Flip5ㆍFold5 series, open licensing of solar cell remote technology used in TVs, working together with Patagonia on the Less Microfiber™ Filter for washing machines and introducing AI energy mode in SmartThings Energy.
