The famous Coca-Cola billboard off Interstate 80 in San Francisco, in the United States has shockingly been brought down following 83 years being around there. The ad-sign which is known for greeting traffic on the Bay Bridge for every one of these years has been taken out.
Huge loads of people are asking as to why it is being pulled down and are similarly stunned, since it has been a part of the city’s horizon for such a long time. But according to per Coca Cola, the expulsion is the brand’s advertising strategy.
They expect not to reestablish the rent after these number of years in that focal zone, but are presently zeroing in on other digital media platforms that help the growth of their beverage portfolio. Officials of the drink company further expressed that, the move is to be at where their customers are.
Besides, organizations and even the more youthful audience for quite a long time have redistributed a greater extent of their financial plan toward digital initiative particularly when the pandemic broke out.
Besides, Coca Cola says, the sign was situated in a neighborhood tormented by vagrancy and open air drug use that has been progressively condemned in the public news.
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The notable Coca-Cola board was located at the bottleneck of Interstate 80 and Highway 101, a stretch of high-value billboard real estate known as the Skyway – the San Francisco billboard industry’s equivalent to New York’s Times Square.
Meanwhile, while some people were not enthused about the board being off, other occupants were somewhat cheerful it was being brought down, since they think billboards were everywhere coving up the excellent architecture in San Francisco.
