39-year-old tennis legend Serena Williams has on Tuesday August 17 coupled up with sports apparel Nike® to bring minorities into the universe of fashion design.
Serena has joined Nike® to unveil an assortment of women’s athleisure wear and accessories, made by a gathering of 10 exceptional designers known as the Serena Williams Design Crew.
Nike chose the group two years ago as a feature of its variety in design apprenticeship program, which tries to hoist designers of color who not presented in the style design world.
The garments, a blend of Serena Williams Design Crew (SWDC) sports equipment and streetwear, will be accessible on Nike’s site and in stores starting September 1.
The American brand says its SWDC assortment was roused by Williams and “1990s wistfulness”,- – and it is unveiling its first assortment from a design apprenticeship program, the Serena Williams Design Crew (SWDC), made in association with Serena Williams.
According to Serena Williams, who is a designer herself, she held hands with Nike on the project to promote variety in the style design community to individuals from varying backgrounds.
She believes there is such a lot of extraordinary talents out there, and trusts the new generation will see this program and get involved.
Meanwhile, Vice President of Global Diversity and Inclusion Jarvis Sam says the Serena Williams Design Crew is a critical part of Nike’s obligation to carrying assorted points of view into the design community.
Nike’s SWDC came two days before rival Adidas. In the mean time, Beyoncé and co are additionally planning to drop their most recent Ivy Park x Adidas gear on the web.
Nike has recently confronted stiffer competition in the women’s sportswear and footwear section which outperformed Nike in women’s running shoes deals, as per NPD Group, a statistical surveying organization.
Be that as it may, Nike’s has still figured out how to build its income as of late. For the 12 months that ended in May, the outfit made $8.56 billion in income, as per the research firm Oppenheimer and Co.