Serena Williams’ First Investment Since Launching Serena Ventures

Serena Williams

Tennis legend Serena Williams has put resources into a brand that will assist with empowering women during their heyday. Williams invested in WILE, a vegetarian menopause supplement brand, in an undisclosed amount.

WILE is a veggie lover supplement brand made by women for women going through various phases of menopause. Williams took part in WILE’s $3 million seed round through Serena Ventures, a new early phase funding firm that just raised $111 million to help brands and originators that Serena Williams have trusts in.

WILE was created by four ‘Tough’ women — Gwen Floyd, Corey Scholibo, and Julie Kucinski including actress and dissident Judy Greer — fully intent on demystifying the normal course of menopause by moving hormonal marks of shame and enabling women to flourish through these stages throughout everyday life.

WILE makes a variety of plant-powered supplements, tinctures, and functional beverages that target common issues such as stress, hot flashes, and mood swings, and support the overall wellness of women in their 40s, 50s, and 60s.

With the assistance of the new financing, WILE will launch nine (9) products pretty soon at Whole Foods Markets where Floyd trusts the brand can reach at a portion of the in excess of 30 million women presently going through various phases of menopause.

Aside from Williams’ investment, WILE’s seed financing round included venture from Springdale Ventures, private supporter Sara Bright, and Coyote Ventures.

Williams has for quite a while at this point, been empowering women through different drives. With WILE, Williams needed to help a brand that fills a significant market hole that assists women with flourishing during a significant life stage that society has slandered.

“It’s astonishing that the market and medicine have ignored 50 percent of the population in the prime of their lives and frankly, their earning power,” Williams said in a statement. “It’s rare to see an area of opportunity this vast, this underserved, and this obvious. As an investor, we see this as a chance to support change in the culture with products women simply need.”

While WILE is quite possibly the first investment the plant-controlled that an athlete like Serena has made since outdooring Serena Ventures, Williams has recently put resources into other vegetarian brands, including meal organization Daily Harvest.

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In 2019, Williams participated in food innovator Impossible Foods’ $300 million Series E round as an individual investor alongside her husband and Reddit co-founder Alexis Ohanian. This funding round also included participation from music legend Jay-Z, late-night host Trevor Noah, actress Katy Perry, social entrepreneur Jaden Smith, and some more.

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