Award-winning broadcast journalist, Serwaa Amihere, was on Wednesday, 10th January 2024, honoured as an ambassador for Bonwire Kente.
The Second Lady of the Republic of Ghana, Hajia Samira Bawumia, has formally commissioned the ultramodern Bonwire Kente Museum in the Ejisu District of the Ashanti region, as a feature of the government’s promise to massively promote tourism in the country.
As a consequence of this, the media personality was given the ambassadorial assignment of leading the promotion of Asante Kente, which will assist in attracting foreigners to the nation, specifically to Bonwire and the surrounding areas.
Kente has over the course of a decade, been one of Ghana’s most conspicuous and loved cultural export. Subsequently, Serwaa will start to intensify this worldwide attention and influence same to maximize the global attention Ghana enjoys from this beautiful fabric.
It is additionally expected that this ambassadorial deal would assist with boosting local or homegrown tourism industry.
Serwaa Amihere, who hails from Sewua in the Ashanti Region and is a proud Ashanti, pledged to excel in her new position and thanked the Second Lady and everyone else present for the honor and opportunity to represent Bonwire Kente.
The ceremony was organized by the Ghana The travel industry Authority (GTA) and was launched at an annual Kente festival at Bonwire, which would certainly have the Kente Ambassador, Serwaa Amihere, as its face and prime force to be reckoned with.
A few top dignitaries were at the festival which included the Ashanti Regional Minister, Hon Simon Osei Mensah, the Deputy Minister for Tourism, Creative Arts and Culture, Hon. Mark Okraku Mantey, the Chief Executive Officer of the Ghana Tourism Authority, Mr Akwasi Agyemang, the Board Members of Ghana Tourism Authority, the Paramount Queen mothers of the Asante kingdom, the Sewua Queenmother, other sub-queen mothers from the region, Afua Asantewaa of Guinness World Record (GWR) sing-thon fame and other high-profile personalities including government functionaries.