Simon Biles is leaving endorsement stalwart, NIKE for a deal with Athleta, the activewear unit of Gap Inc. Seemingly one of the world’s greatest athletes, and the most beautified acrobat ever, Biles has finished paperwork for Athleta’s marketing endeavors.
Simon Biles’ decision of leaving Nike was because of being disregarded by Nike, regardless of her athletic achievement. One more thing is: A new Nike advertisement featuring Black female athletes did exclude any conspicuous images of Biles. In fact, Biles felt uncomfortable at Nike.
Nike has been criticized over how it has treated athletes who become pregnant. In 2019, a few Nike-sponsored athletes freely compelled the organization to stretch financial support for athletes who have babies at home.
On the other hand, Athleta and Gap have built a reputation for being a steady home for women– athletes and executives. For Biles, it merits leaving Nike and entering Athleta.
Be that as it may, other unmistakable athletes have left Nike for its rivals which includes ball’s Steph Curry, baseball’s Bryce Harper and football’s Tom Brady, every one of whom have manages Under Armor (UA), and soccer’s Lionel Messi, who has a deal with Adidas.
Athleta and Gap Inc. (GPS) are both run by women. Gap CEO Sonia Syngal, from India, is one of only 40 women CEOs of a Fortune 500 company and one of few women of color in a top job for companies on the list. It is also one of few major companies with a femal chief executive and chief financial officer.
Biles now joins fellow Olympic gold medalist Allyson Felix, a track star who became the first athlete to sign an endorsement deal with Athleta in 2019 after leaving Nike. Felix was one of several athletes drawing attention to Nike’s pregnancy policies.
During her welcome address for Biles, president and CEO of Athleta, Mary Beth Laughton said:
“We are excited to welcome Simone to the Athleta family and work together to further our mission of empowering women and girls. Simone believes in championing the next generation of female athletes as much as we do, and we are confident this partnership will continue to build community with our customers and enrich our brand.”
“The opportunity to encourage young girls to reach their full potential and be a force for change is incredibly powerful,” said Biles. “I admire Athleta for their commitment to recognize and support women’s individual and collective strength and, together, I believe we can help girls to confidently and passionately take on the world in their athletic endeavors and beyond.”
Simone Biles is the first woman to catch five all-around gymnastic world championship titles, and the winner of five Olympic awards, with four of them gold. She’s perhaps the most unmistakable US athletes, male or female, expected to contend in this year’s Olympics.