
Grammy-nominated music group BTS, along with its label Big Hit Entertainment, has restored its commitment to UNICEF to help end Violence and Neglect, and promote kids and youngsters’ confidence and prosperity.
The South Korean band, which has joined forces with UNICEF since 2017, recently shared a virtual message vowing to proceed with its LOVE MYSELF crusade, with its aspiration of affection and fellowship, especially during this season of social disconnection.
As a component of the renew global partnership, BTS and Big Hit Entertainment is set to donate over US$1 million to UNICEF, alongside revenue generated from the sale of LOVE MYSELF stock as well as portion of profits from the LOVE YOURSELF album sales.
The LOVE MYSELF crusade, started with a step, but has now been raised to a bigger partnership. With school terminations, physical separating measures and diminished admittance to services, the COVID-19 pandemic has helped focus a light on the significance of good mental and psychosocial prosperity for kids and youngsters, particularly those who might be living with neglect, abuse and bullying, both on online and offline.
UNICEF is reacting to these changing times with a re-invigorated technique to secure and promote the prosperity, and young people all over the world.
Through their music and messages, BTS is telling the world, ‘They are not alone‘.
Since 2017, BTS and Big Hit’s LOVE MYSELF crusade has raised US$2.98 million worldwide for UNICEF’s work to end brutality against children and has helped youths everywhere on the world open up about their own experiences.
As UNICEF supporters, BTS has addressed heads of state and world leaders at the annual United Nations General Assembly meeting in New York, and released an exclusive music video to support UNICEF’s campaign to encourage love and kindness online and in real life.
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Dedicated booths at their concert venues worldwide have provided information on how individuals should protect themselves and each other from violence and bullying.
UNICEF and its partners work to ensure that every child benefits from loving, nurturing, safe and supportive relationships in the home, school and community, and quality mental health and psychosocial support services.